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Tim Peter Thinks

Interested in the latest news about Tim Peter & Associates? This section rounds-up press mentions of Tim and the team.

Katie Peter

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January 22, 2019

Interview with National Business Radio

January 22, 2019 | By | No Comments

Tim Peter, president and founder of Tim Peter & AssociatesTim Peter, founder and president of Tim Peter & Associates, will be interviewed on National Business Radio FM on Thursday morning, January 24, at 11:16AM EST. The discussion will focus on how he’s built a successful consulting firm over the last eight years, how hotels and other businesses can use digital to successfully connect with their consumers, and where digital will take business in the coming years. You can listen live at NBRFM.com.


If you’re looking to learn even more about how changing customer behavior will shape your marketing going forward, be sure to register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Katie Peter

By

January 16, 2019

Tim Peter Talks Google Travel in New Duetto Whitepaper

January 16, 2019 | By | No Comments

Tim Peter, president and founder of Tim Peter & AssociatesDuetto recently published a whitepaper addressing the most efficient utilization of Google products for hotel marketers. With Google Travel products coming to the forefront of hotel ecommerce, Duetto Managing Editor and whitepaper author, Jason Freed, sought industry experts to talk about optimizing Google platforms for marketing, distribution, and overall profitability. We’re very excited about our president and founder Tim Peter’s inclusion in this whitepaper, alongside industry heavy-hitters such as Rob Torres, Patrick Bosworth, and others.

About the topic, Tim had this to say:

Google undoubtedly represents a clear opportunity for hotels in the short term, though the reality exists that they could represent a possible threat in the long term. In terms of opportunity, more competition is always a good thing. It forces other metasearch companies, intermediaries and OTAs to treat hotels fairly, offer better fees, and provide distinct value to guests and hoteliers alike. Of course, it’s also true that Google could end up dominating everyone over time and ultimately reduce competition in the much longer term. So, definitely an opportunity today; but also be conscious of the potential threat if they were to start gaining significant market share later on.

He continued:

When you talk about looking at Google specifically, and metasearch more generally, in terms of digital marketing vs. distribution, I’d suggest that’s a somewhat artificial distinction. The companies having the greatest success instead think in terms of the overall cost of reservation regardless of the marketing or distribution channels used. . . .The reality is that guests don’t care. We need to stop thinking in terms of channels as defined by marketing and distribution partners and focus on where we’re connecting most successfully with the guest to improve their overall experience and drive the greatest return on spend. Winning players pay attention to what’s best for your guests and what’s best for your business.

To read the rest of Tim’s comments, download the whitepaper on Duetto’s website here.


If you’re looking to learn even more about how changing customer behavior will shape your marketing going forward, be sure to register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Katie Peter

By

January 9, 2019

Tim Peter Co-Hosts New Podcast

January 9, 2019 | By | No Comments

Tim Peter, president and founder of Tim Peter & AssociatesTim Peter, in his role as advisor to AI technology provider SoloSegment has recently joined with company CEO Steve Zakur to host their new SearchChat podcast. Their first entry focused on site search and how to budget for it, while the second talked about AI and its impact on site search and your business’s overall customer experience. Be sure to subscribe in iTunes, Google Podcasts, Stitcher Radio, or your favorite podcatcher to hear all the episodes.


If you’re looking to learn even more about how changing customer behavior will shape your marketing going forward, be sure to register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Katie Peter

By

January 3, 2019

Tim Peter Tells Hotel News Now How to Make Hotel Website Perform in 2019

January 3, 2019 | By | No Comments

Tim Peter, president and founder of Tim Peter & AssociatesHotel News Now just talked to a few hospitality professionals about the importance of technology and security. Among those few was Tim Peter, who stressed the value of speed to a hotel’s Google ranking and to guest experiences online. Read his expert opinion in his words below:

Slow sites simply won’t rank. And guests say the same thing, with bounce rates climbing as page load times increase. We’ve reached a world where instant gratification isn’t fast enough.

To see the rest of his quote, check out the Hotel News Now post here.


If you’re looking to learn even more about how changing customer behavior will shape your marketing going forward, be sure to register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Katie Peter

By

December 6, 2018

Hotel News Now Gets Tim Peter’s Opinion on Expert Hotel Website Design

December 6, 2018 | By | No Comments

A recent article from Hotel News Now explored strategies for constructing the best websites for hotels. They approached industry experts to ask about what makes a website functional, and to find out what will encourage guests to come back. Tim Peter started the discussion off, addressing the foundational elements that are too often overlooked:

Tim Peter, founder of hospitality digital marketing strategy consulting firm Tim Peter & Associates, said having the right information online is key.

“The first thing a really good hotel website does is it has great content that answers guests’ questions all throughout their journey,” he said. “That includes images, that includes video, but certainly, do you have the right content to help guests understand why you are the right hotel for their needs for any given trip? It’s amazing how often hotel websites don’t do that well.”

He went on to talk mobile optimization, accessibility, and more. Read the rest of Tim’s comments here.


If you’re looking to learn even more about how changing customer behavior will shape your marketing going forward, be sure to register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success: