The Brand is the Prompt (Thinks Out Loud 465)
One of my favorite facts about the internet is that people will always tell you when you’re wrong. Seriously. It’s a feature, not a bug. Because when that happens, it…
Building a Human Brand in the Age of AI (Thinks Out Loud Episode 398)
Is AI going to strip all brands of their humanity? Or is it possible to build a human-centric brand in the age of AI? Here's a bigger question: Why should…
Are You Using Digital to Create Customers or Create Fans? (Thinks Out Loud Episode 326)
A protestor outraged by the introduction of the European Super League held a sign that said, "Fans, Not Customers." The nascent soccer competition felt its customers' — excuse me, fans'…
How to Differentiate Your Brand (Thinks Out Loud Episode 222)
Looking to drive results for your business? Click here to learn more. How to Differentiate Your Brand (Thinks Out Loud Episode 222) - Headlines and Show Notes How to Compete…
Will Review Sites Be the Death of Brands?
Do brands matter anymore? Or do review sites make them irrelevant? It's a little complicated, but here's what you need to know.