Are Apps Necessary to Your Mobile Strategy?
When should your business have a mobile app? Actually, that's the wrong question. Tim Peter Thinks looks at the right one.
When is a falling conversion rate OK?
Want to grow your conversion rate? Of course you do. But when is it OK to have your conversion rate shrink? Thinks takes a look.
Should you care about your competition's conversion rate?
Knowing your conversion rate is critical. But what about your competitors? Should you care about your competition's conversion rate? Thinks takes a look.
What's the deal? More thoughts on deal sites for customer acquisition
Monty Hall wasn't the only one who wanted to make a deal. But are these customers worth it. A few thoughts on how to find out.
Is marketing enough?
The Atlantic has A great piece on why GM couldn't be Apple that's well worth your time. It profiles former GM vice-chairman for product development Bob Lutz, who makes the…