Image Image Image Image Image Image Image Image Image

Tim Peter Thinks

Tim Peter

By

June 2, 2020

Why We Need to Use Digital to Listen (Thinks Out Loud Episode 290)

June 2, 2020 | By | No Comments

Why we need to use digital to listen: People using phones to take photosLooking to drive results for your business? Click here to learn more.


Why We Need to Use Digital to Listen (Thinks Out Loud Episode 290) – Headlines and Show Notes

If you’re like me, you’re probably confused, angry, and sad at the moment. With the killing of George Floyd, the subsequent protests and riots, Covid-19, and recession all happening, it’s a challenging time for everyone right now. Business concerns seem trivial compared with these much larger challenges we face.

At the same time, it’s important to do what you can for your community. And digital provides some opportunities to make small, positive steps. One of its greatest strengths: its utility as a listening tool. And listening is probably the first, most important thing we all need to do right now.

This episode of Thinks Out Loud looks at why we need to use digital to listen. And how, maybe, if we listen, we might be able to make some positive changes in the lives of our customers — and more importantly — our communities.

Relevant Links — Why We Need to Use Digital to Listen (Thinks Out Loud Episode 290)

Thinks Out Loud is sponsored by SoloSegment: SoloSegment increases large-enterprise, B2B website conversion with easy-to-install software that automatically connects website visitors to the content they need to see to achieve their goals. SoloSegment does this using anonymous data and machine learning ensuring privacy compliance, addressing the many anonymous visitors, and improving the efficiency of marketing teams. Visit SoloSegment.com.

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using a Heil PR-40 Dynamic Studio Recording Mic and a Focusrite Scarlett 4i4 (3rd Gen) USB Audio Interface into Logic Pro X for the Mac.

Running time: 12m 56s

You can subscribe to Thinks Out Loud in iTunes, the Google Play Store, via our dedicated podcast RSS feed (or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

By

September 22, 2018

What Are We Doing Here? (Thinks Out Loud Episode 229)

September 22, 2018 | By | No Comments

Looking to drive results for your business? Click here to learn more.


What are we doing here?

What Are We Doing Here? (Thinks Out Loud Episode 229) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using a Heil Sound PR 30 Large Diaphragm Multipurpose Dynamic Microphone through a Cloud Microphones CL-1 Cloudlifter Mic Activator and a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 10m 29s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

By

January 18, 2016

Celebrating Martin Luther King Day

January 18, 2016 | By | No Comments

This might seem a little obvious given today’s date, but how’s about we skip the regular blog post today and simply relish in an amazing song celebrating the life of an amazing human being?

Enjoy:

If you’re interested in learning more about making the social, mobile web work for your customers, be sure to check out these “9 Tremendous Posts About 2016’s Top Digital Trends: E-commerce Link Digest”, this collection of “8 Digital Strategy Posts to Start Your Week Right,” this set of “10 Must-Read Posts About Mobile Commerce and Content Marketing” a fun collection of posts featuring “Google, Mobile, E-commerce. What More Could You Want?” and all the rest of the entries from our E-commerce Link Digest series.

And if you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Tim Peter

By

January 11, 2016

Authenticity

January 11, 2016 | By | No Comments

David Bowie and Authenticity

David Bowie died yesterday. And writing that sentence sucks. A lot. Those of you who’ve been reading the blog for a while or know me in real life know that I started my career in the music industry, first as a performer then migrating to the business side.

And Bowie was an immense influence for me. I remember converting a number of my friends into ardent Bowie fans way back in the early ’90’s by crafting finely-tuned mix tapes for each friend, offering songs that matched their own sensibilities before drawing them deeper into the iconic artist’s oeuvre. Cuts from Let’s Dance and Young Americans served as a gateway drug for my more pop-oriented friends. Headbangers and grunge-lovers got selections from Tin Machine, Ziggy Stardust, and Scary Monsters while the emo crowd got the Berlin trilogy pretty much uncut.

Bowie, like so many great artists, means many different things to many different people. He told generations of young people (and the young at heart) that it’s OK to be funky or soulful or spacy or trippy or emo—or all of those things all the same time. Fans flocked to him because he wasn’t talking about himself. He was talking about what mattered to them. Not in a pandering way. He earnestly cared about exploring who he was and where he was going and attracted others who felt the same way.

Despite his near constant reinvention, Bowie was always authentic to himself. It didn’t matter if we got the Thin White Duke or Ziggy Stardust or Aladdin Sane or Pierrot, we always got the “real” Bowie, at least as he was at that moment.

Now, I suppose I should tie this to some sort of business lesson. After all, that’s what this blog is about. So, sure, you could say the same is true for great brands. Apple and Harley-Davidson and Tesla and insert your favorites here tend to do well with their fans by making presenting an authentic version of themselves and letting the people who want that find and share their story.

But here’s the thing. Customers—truly passionate, stark, raving fans—are never really talking about you or your brand. They’re talking about themselves. They’re talking about their problems, their needs, their goals, their hopes. Great artists (and, yes, great brands) understand that and don’t pander, don’t don’t fake it. They simply give their best, their authentic best, every single time.

That’s why I loved Bowie. And why I don’t want to make this about business today. I want to make it about art. And soul. And giving.

In “Oh! You Pretty Things,” Bowie sang:

I think about a world to come
Where the books were found
by the Golden ones
Written in pain, written in awe
By a puzzled man who questioned
What we were here for

The world lost a great, authentic artist. And the stars look very different today.

Tim Peter

By

August 26, 2015

Tim Peter Moderates HSMAI Webinar: “End of Summer Check-up”

August 26, 2015 | By | No Comments

Tim Peter Moderates HSMAI End of Summer Check-up WebinarHSMAI has a new webinar out, “End of Summer Check-Up,” that’s moderated by our own Tim Peter and that looks at where we are so far in 2015, where we expect to be the rest of this year, and how to use that information to plan for 2016. Here’s the official write-up:

“The season for digital marketing reflection is here! As an industry we reflect on the performance of YTD initiatives, look ahead to the big ideas and proven initiatives that will generate increased online revenue opportunities in the second half of 2015 and forecast and budget well for 2016. What did we do well in the first half of 2016? What should we be doing in the second half of the year to boost revenues? How and what should we budget for 2016?

Listen to this webinar event at your convenience to learn:

  • What were the most successful digital marketing formats and initiatives in the first half of 2015?
  • What are the tactical, immediate revenue-generating marketing initiatives you can utilize in the second half of 2015?
  • What are the important digital marketing and distribution factors that will impact the industry in 2016 and beyond you should be concerned about?
  • How to structure your 2016 digital marketing budget so that you can maximize revenues, better utilize your marketing dollars by increasing campaign effectiveness, and generate the highest returns possible from your property website and digital marketing initiatives.””

In the webinar, according to HSMAI:

“Emily Ditman, Manager, Digital Marketing at HeBS Digital, covered digital marketing trends and events so far in 2015, and discussed what the new developments mean to hoteliers. She also discussed budgeting for 2016. Nicole Ferrer, Corporate Director of Sales & Marketing at Triumph Hotels in New York City, presented the hotelier’s perspective, and Victoria Fabiana, Agency Development Manager, Google, offered new travel consumer Path-to-Purchase research, new revenue-generating advertising initiatives, formats hoteliers can take advantage of, and the importance of video and YouTube in hotel marketing.”

You can review the HSMAI webinar here. It’s free for HSMAI members and $59 for non-members.

Tim, of course, has worked for over 20 years developing innovative e-commerce and internet marketing programs for hotels, restaurants, technology providers, and retailers. Prior to launching Tim Peter & Associates, a full-service e-commerce and internet marketing consulting firm in early 2011, he worked with the world’s largest hotel franchisor and the world’s premier independent luxury hotel representation firm to help hotels and resorts across diverse segments achieve billions of dollars in online revenue. He’s also the author of the HSMAI white papers “Engaging Online Travel Shoppers Through Integrated Marketing” and “Best Practices for Hotel Website Analytics,” both available here.


If you’re looking to learn even more about how your guests’ changing environment shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent webinar, “Digital Marketing Directions 2015: Three Key Trends Driving Your Hotel Marketing Next Year” here:


(And, yes… you can hire me to speak at your next event, too).

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your business, including: