This Week's Social Roundup (Small Business E-commerce Link Digest – August 5, 2011)
Just a few quick links to last you through the hot August weekend. Enjoy.
Are Apps Necessary to Your Mobile Strategy?
When should your business have a mobile app? Actually, that's the wrong question. Tim Peter Thinks looks at the right one.
When is a falling conversion rate OK?
Want to grow your conversion rate? Of course you do. But when is it OK to have your conversion rate shrink? Thinks takes a look.
Should you care about your competition's conversion rate?
Knowing your conversion rate is critical. But what about your competitors? Should you care about your competition's conversion rate? Thinks takes a look.
What's the deal? More thoughts on deal sites for customer acquisition
Monty Hall wasn't the only one who wanted to make a deal. But are these customers worth it. A few thoughts on how to find out.