The Brand is the Prompt (Thinks Out Loud 465)
One of my favorite facts about the internet is that people will always tell you when you’re wrong. Seriously. It’s a feature, not a bug. Because when that happens, it…
AI Is Eating the World, But Who’s Paying for Dinner? (Thinks Out Loud 464)
Mary Meeker’s latest report is out and it’s all about artificial intelligence. It’s a brilliant report. But it’s missing why all of these changes matter for marketers and e-commerce/customer acquisition…
Google Says You Should Not Use AI To Create Content… Kind Of (Thinks Out Loud 457)
Google may have just told marketers they can never use AI to create content. Or... maybe not. Their actual recommendations are somewhat more nuanced than simply “AI bad” or “AI…
AI Can’t Save Bad Strategy: Why Fundamentals Still Matter in 2025 (Thinks Out Loud Episode 455)
If there’s one thing I hate to see, it’s marketers, e-commerce, and customer acquisition folks who talk about AI as if it’s going to solve every problem their business has…
Should You Use AI to Create Your Content? (Thinks Out Loud Episode 454)
Artificial intelligence plays an ever-increasing role in marketing, e-commerce, and customer acquisition. Loads of companies and marketers use AI to plan, create, personalize, and measure their marketing activities. In general,…