Do You Still Need a Website? (Thinks Out Loud Episode 400)
We're halfway through the 2020s. Do you still need a website? That's the question posed on LinkedIn a few days back and, at least in part, underscored by the fact…
A Podcasting and Content Marketing Case Study (Thinks Out Loud Episode 394)
The Thinks Out Loud podcast celebrates its eleventh anniversary this year. And, overall, I couldn't be happier about that. This podcast, and podcasting more generally, have been a huge component…
Is Google Telling Us That Organic Search Doesn’t Matter Any Longer? (Thinks Out Loud Episode 392)
Google has been remarkably transparent lately in telling marketers and brands and businesses how to rank better in search. The trick, of course, is not try to rank. It's to…
Revisiting “Who Speaks For Your Business?” (Thinks Out Loud)
Sure, generative AI tools like Google's Bard, Adobe Firefly, and ChatGPT are at the top of everyone's to-do list at the moment (including mine). You should absolutely should add generative…
Revisiting "Content Distribution Concepts to Help Your Content Marketing Succeed" (Thinks Out Loud)
Most online content is never seen. Google doesn't crawl it. Readers don't read it. Influencers don't share it. And customers don't buy it. As far as most people know, it…