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MidJourney generated image of a robot writing in a notebook in an office to illustrate the idea of AI, Content, and Revenue and Why Clicks Are Overrated
AI, Content, and Revenue: Why Clicks Are Overrated (Thinks Out Loud Episode 450)
Artificial Intelligence (AI), content marketing, E-commerce, Marketing, Podcast, Strategy

AI, Content, and Revenue: Why Clicks Are Overrated (Thinks Out Loud Episode 450)

Is it possible that clicks are overrated in digital marketing and in marketing more generally? Isn’t the point of marketing to drive revenue? I think so, in both cases. You…

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Photo of young woman on mobile phone, choosing how to rate her experience, illustrating the idea that customer experience is cool
Big Digital Marketing Trends: Customer Experience is Cool (Thinks Out Loud Episode 375)
Artificial Intelligence (AI), Customer Experience, Podcast

Big Digital Marketing Trends: Customer Experience is Cool (Thinks Out Loud Episode 375)

All the latest tech and toys in digital marketing are always cool. ChatGPT? Cool. The new Bing? Cool. Many of the innovations that Google just announced? Also cool. But do…

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