Revisiting Google Closes the Gate (Thinks Out Loud)
You may have heard me say that “gatekeepers gonna gate.” Well, Google’s AI Mode shows exactly what that looks like in practice. AI Mode is so disruptive to the way…
The Brand is the Prompt (Thinks Out Loud 465)
One of my favorite facts about the internet is that people will always tell you when you’re wrong. Seriously. It’s a feature, not a bug. Because when that happens, it…
Revisiting Is Apple Dropping Google? What Does That Mean For Your Business?
Apple told us at their WWDC that they’re seriously rethinking how they use AI on their devices, largely because they way they’s previously announced AI on their devices straight up…
Google Closes the Gate on Marketers (Thinks Out Loud)
Google’s AI Mode in search, to put it bluntly, sucks. At least it does if your job is to drive traffic and revenue for your business. We all know that…
Google is Changing Search. How to Build Traffic and Revenue Beyond Google — Part 1 (Thinks Out Loud Episode 424)
Google is changing search. The company’s AI Overviews features increasingly puts answers in front of customers, bypassing the need for a click. The problem for you is that those clicks…