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Cover illustration of Tim Peter's new book, Digital Reset: Driving Marketing and Customer Acquisition Beyond Big Tech
Digital Reset: Build Customer Relationships Big Tech—and AI—Can’t Touch (Thinks Out Loud 458)
Customer Experience, Digital Transformation, E-commerce, Marketing, Podcast, Strategy

Digital Reset: Build Customer Relationships Big Tech—and AI—Can’t Touch (Thinks Out Loud 458)

This is a huge week around here. I’ve just announced the release of my new book, Digital Reset: Driving Marketing and Customer Acquisition Beyond Big Tech. Which, yay, and all.…

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Screenshot of Google search results asking if you should use AI to create content
Google Says You Should Not Use AI To Create Content… Kind Of (Thinks Out Loud 457)
Artificial Intelligence (AI), content marketing, E-commerce, Marketing, Podcast, Strategy

Google Says You Should Not Use AI To Create Content… Kind Of (Thinks Out Loud 457)

Google may have just told marketers they can never use AI to create content. Or... maybe not. Their actual recommendations are somewhat more nuanced than simply “AI bad” or “AI…

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Team collaborating at computer to illustrate the idea that AI can't save bad strategy.
AI Can’t Save Bad Strategy: Why Fundamentals Still Matter in 2025 (Thinks Out Loud Episode 455)
Artificial Intelligence (AI), E-commerce, Marketing, Podcast, Strategy

AI Can’t Save Bad Strategy: Why Fundamentals Still Matter in 2025 (Thinks Out Loud Episode 455)

If there’s one thing I hate to see, it’s marketers, e-commerce, and customer acquisition folks who talk about AI as if it’s going to solve every problem their business has.…

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MidJourney generated image of robot typing on a laptop computer to illustrate whether AI will kill content markeiting
Best of Thinks Out Loud: Will AI Kill Content Marketing for Customer Acquisition?
Artificial Intelligence (AI), content marketing, E-commerce, Marketing, Podcast, Strategy

Best of Thinks Out Loud: Will AI Kill Content Marketing for Customer Acquisition?

Content marketing plays a crucial role in driving results for your business. Done well, it’s your organization’s 24/7/365 ” salesperson and your 24/7/365 customer service rep. But the emergence of…

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