AI and the Future of Marketing and E-commerce — How You Stay Relevant
I’ve long argued that artificial intelligence won’t take your job, but that smart people who use AI might. What you might want to think about though is what “smart people…
How Should You Think About Website SEO for AI? (Thinks Out Loud Episode 448)
Google’s AI Overviews show up regularly for lots of search queries. Plenty of people also use ChatGPT, Perplexity, Claude, and others for “search” (albeit, with different behaviors than we’ve long…
When Will AI Get Good at Marketing? (Thinks Out Loud Episode 446)
Artificial intelligence is part of marketing today. But, to hear most people tell it, it’s a frustrating part. AI is either the thing that will put all marketers out of…
How Google Loses (Thinks Out Loud Episode 442)
Google faces the most serious challenges in its history right now. And any stumble Google suffers also hurts your business. Organic search, paid search, local search, metasearch, product search, and…
Giving Thanks 2024 (Thinks Out Loud Episode 441)
It’s Thanksgiving time again. Which means it’s time for me to share what I’m thankful for in 2024... and what I’m looking forward to in 2025. What am giving thanks…