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August 3, 2017

Mobile Payments, Millennials and Voice Computing Make Mobile Commerce Matter More (Thinks Out Loud Episode 199)

August 3, 2017 | By | No Comments

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Mobile Payments, Millennials and Voice Computing Make Mobile Commerce Matter More (Thinks Out Loud Episode 199)

Mobile Payments, Millennials and Voice Computing Make Mobile Commerce Matter More (Thinks Out Loud Episode 199) – Headlines and Show Notes

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Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using a Heil Sound PR 30 Large Diaphragm Multipurpose Dynamic Microphone through a Cloud Microphones CL-1 Cloudlifter Mic Activator and a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 14m 26s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

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September 23, 2016

13 Key Insights About Mobile Commerce, Payments, and Content Marketing: E-commerce Link Digest

September 23, 2016 | By | No Comments

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13 Key Insights About Mobile Commerce, Payments, and Content Marketing: Man using mobile phone to browse and buy online

Hey, Big Thinkers! Hope you’ve had a great week. We’re going to skip any big setup this time around and instead just offer you this great list of 13 key insights about mobile commerce, payments, and content marketing. Enjoy:

  1. In what is no doubt the most exciting mobile commerce news of the last week, Wired writes, “Who Cares About the New iPhone Camera? The Real Change Is Apple Pay.” As Jeremy Liew said on Twitter: “Apple Pay now works with mobile websites, dramatically decreasing friction for Mcommerce.” I couldn’t have said it better myself.
  2. On a related note, CNet reported that “Facebook Messenger’s Bots Will Soon Take Payments.” As with the Apple Pay news, this is a really big deal, reducing friction and helping to drive increased conversion rates for mobile commerce everywhere.
  3. Given these changes, I’m going to have to update this “Quick Snapshot of the State of Mobile Payments” to reflect how these will shift customer behavior and drive greater use.
  4. So we’re ringing in the new, but we’re not really getting rid of the old. According to eMarketer, “Email Continues to Deliver Strong ROI and Value for Marketers” — and strong usage amongst consumers. That’s a really good thing and an opportunity for you to keep building relationships with your customers.
  5. Shifting gears a bit, ABC News explains “Why Apple CEO Tim Cook Prefers Augmented Reality Over Virtual Reality.” Sounds about right to me.
  6. While we’re on the topic, you might want to check out this round-update of “VR, AI, and UX: 7 Posts Highlighting Top Trends for 2016.”
  7. Marketing Land has a great look at “The 7 Pillars of a Healthy Marketing Organization, According to The CMO of GE Healthcare Digital” that’s well worth your time.
  8. Meanwhile, we looked at “How Can You Succeed at Digital Marketing Next Year? 17 Great Posts Offer Answers.”
  9. One great way to succeed at digital marketing is to focus on creating great content marketing. And to help you do that, the fine folks at TopRank put together this post that recommends for “Content Marketing: Answer These 4 Questions in the First 15 Seconds.”
  10. Marketing Charts looked at how companies use content marketing and found that “Blogs and Videos Are the Most Commonly Produced Content Marketing Types.” We might need to add that information to these “15 Colossal Content Marketing Insights to Kick off Your Week.”
  11. Of course, you should check out this podcast episode that uncovers “Why Content Marketing Matters.” At the same time, I’d recommend you remember that “Content Marketing is a Powerful Hammer But Not Everything’s a Nail.”
  12. Snapchat is probably the most dominant driver of the state of content marketing. As Farhad Manjoo noted on Twitter:

    That’s not just true for apps. It’s true for all forms of content as this reply shows:

  13. Finally, with all these changes, you might appreciate this “Digital Transformation: A Brief Introduction” guide that we put together for you. Check it out when you get a chance, OK?

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

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August 12, 2016

11 Excellent E-commerce and Mobile Payment Entries: E-commerce Link Digest

August 12, 2016 | By | No Comments

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11 Excellent E-commerce and Mobile Payment Entries from the Past Week: E-commerce Link Digest - Man using mobile paymentsHappy Friday, Big Thinkers! We’re going to skip the setup for this week’s E-commerce Link Digest and just get you right to these 11 excellent e-commerce and mobile payment entries from the past week instead. Enjoy:

  1. Kicking things off this week, Angela Everitt has a great piece on Brand Quarterly that says, when it comes to “Thought Leadership: Do Less, But Do It Better.” Here’s the thing: that’s true for everything.
  2. In fact, that focus on execution was the point of this week’s episode of Thinks Out Loud, our weekly digital strategy and e-commerce podcast, that advised, “In Digital, Don’t Be Your Own Worst Enemy.” Be sure to give it a listen when you get a moment, OK?
  3. Shifting gears, the fine folks at eMarketer asked “Will Internet Users Start Using Mobile Payment Apps Anytime Soon?” While only 1 in 5 respondents said they’re likely to start using one in the next year, usage data says otherwise. eMarketer projects almost $62 billion in spend on mobile payments next year. And, given the crappy, er, I mean, less than optimal rollout of EMV chip readers in stores — no, seriously, which stores make it clear whether we’re supposed to swipe or insert our cards? — retailers are inadvertently creating a great environment for driving usage.
  4. On a highly-related note, Leena Rao on Fortune reports that “Apple Pay Now Accounts for Three-Fourths of U.S. Contactless Payments.” So there’s that.
  5. On Mobile Commerce Daily, Brielle Jaekel explains “Why Universal Mobile Wallets Will Eventually Overtake Retailers’ Offerings.” The whole article is worth a read, but the simple answer comes down to utility and Millennials. Time will tell.
  6. Meanwhile, over on Forbes, Niall McCarthy highlights a fascinating infographic that shows what universal wallets have to contend with, noting “Starbucks Holds More Cash On Its Loyalty Cars Than Many Banks” have in deposits. Um… damn.
  7. When you put all of the above together, it helps explain “Why Mobile Payments Will Rule” and “Why I’m Bullish on Mobile Payments and Messaging.”
  8. For more on this topic, don’t miss “A Quick Snapshot of the State of Mobile Payments” that we put together for you a few weeks back.
  9. Moving into other aspects of e-commerce, Stephie Grob Plante makes “The Case for the American Mall” over on Racked and notes, “malls aren’t dying. They’re changing” Or at least the good ones are. Great read and well-worth paying attention to no matter what business you’re in as the challenges malls face today will confront us all eventually — assuming they’re not already.
  10. Picking up on that thread, I recently posted an update to an alder post that asked, “Will E-commerce Kill Retail?” Shore answer: No. Long answer: Well, read the post.
  11. Of course, if you’re looking for even more useful information than we can fit into this collection of 11 excellent e-commerce and mobile payment entries from the past week, be sure to check out these “13 Excellent E-Commerce and Digital Strategy Insights” from our ongoing E-Commerce Link Digest series, as well as these “32 Killer Resources to Improve Your Digital Strategy: The Top Posts of 2016 (So Far).” You’ll be glad you did.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

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June 13, 2016

A Quick Snapshot of the State of Mobile Payments

June 13, 2016 | By | No Comments

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A Quick Snapshot of the State of Mobile Payments

It’s no secret that I believe mobile payments will rule. Even more important, mobile payments represent an increasingly large component of your customer’s overall experience when dealing with your brand and business both offline, online and via mobile (which, let’s be fair, ties those two together). Given that, it seemed appropriate to put together a quick snapshot of the state of mobile payments — and what they’ll mean for your business — for you. Enjoy:

  1. Fortune provides a great look at how PayPal plans to get back on top in digital payments.
  2. To get a sense of the size of the market (payments overall represents around $900 billion annually, by the way), Marketing Charts has a great infographic outlining mobile payment user demographics, top activities and incentives, and more that you’ll want to check out.
  3. When we’re talking about mobile payments we need to make a distinction between in-store mobile payments (sometimes referred to as contactless or proximity payments) and payments in apps and on mobile websites. Both matter (assuming of course that you take payments at your physical locations). Regarding the former, Mobile Commerce Daily says that express checkout adoption is strong on mobile as options proliferate. That’s a really big deal, because incorporating mobile payments into your website and/or app will absolutely improve your customers’ overall experience. And even better, it will improve your conversion rate too.
  4. Why do I keep talking about this? Well, as Deloitte Digital points out, the growth of mobile payments puts marketers front and center. Ultimately, mobile payments represent a key component of your customer experience. And, as marketers, we’re ultimately responsible for ensuring customers have a great experience with your brand. That’s what makes this so important.
  5. By the way, this isn’t something that’s far in the future. Many companies around the world have made huge progress in this space. For instance, according to eMarketer, China boasts world’s largest proximity mobile payments market. They’re already there. And the Guardian reports that Sweden leads the race to become cashless society. If you work with customers around the world, this may represent a deciding factor in where your potential customers choose to shop — and buy.

Keep in mind that this round-up also ignores payment options such as loyalty rewards and blockchain payments, which we’ll touch on in a future update. Despite that, do you see why I’m bullish on mobile payments?

And if you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

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April 15, 2016

6 Awesome Insights About Mobile Payments, E-commerce and Even More: E-commerce Link Digest

April 15, 2016 | By | No Comments

6 Awesome Insights About Mobile Payments, E-commerce and Even More: Customer paying with mobile device at store

Hello, Big Thinkers and Happy Tax Day! (I hope, anyway…) Let’s skip any big setup this week and instead get you right into this set of 6 digital insights about mobile payments, e-commerce, and even more from the past week. Enjoy:

  1. Leading off, Bryan Kramer over on The Future of Commerce blog looks at why so many companies fail at creating value. Excellent read and well-worth your time. While you’re at it, you might want to review this look at building a brand story and check out the two most important questions you must answer to put your marketing to work.
  2. Business Insider reports that Amazon’s new video feature should make YouTube extremely nervous. Very interesting. Amazon’s making a lot of noise in the digital space overall. For instance, according to CNBC, Amazon is also expanding payments to take on PayPal. More on that in just a moment.
  3. So, since we’re talking about payments, there’s a ton of information out this past week that you should know. First, Marketing Charts says that mobile banking and payments use continues to grow. Meanwhile, Fortune talks with OpenTable’s new CEO about digital payments and the company’s plans for premium reservations. And adding color to the story, Mobile Commerce Daily rounds-up a list of the top 10 mobile payments developments of Q1, many of which you should watch closely. And, finally, TechCrunch says that Facebook is pushing businesses to Messenger with new tools for Pages including Snapchat-like scannable codes. All of these trends help illustrate why I’m bullish on mobile payments and messaging.
  4. The Facebook development just mentioned is particularly interesting for a number of reasons. Facebook held its annual F8 Conference this week and announced one of the most compelling visions we’ve seen for how the world will work in a few years’ time. Considering it altogether, it seems like it’s Facebook’s world and we’re all living in it. You can also watch video of the Thinks Out Loud podcast episode about Facebook’s vision on our Facebook page (where else, really?) or take a look at it right here:
  5. Speaking of the future, the Future of Commerce blog also has a thought-provoking piece by Dean Afzal explaining why it’s time to embrace modern mobile literacy. Good read. You might also want to review these 6 mobile commerce and strategy insights from the ongoing E-commerce Link Digest series.
  6. And, finally, as you do things like build your brand story and create value for your customers, don’t forget Content Marketing and the idea that we’re all publishers now.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

  • Missing that connectionWhy so many companies fail at creating value?
  • Driving Seamless Experiences in 2016 (Thinks Out Loud Episode 149)
  • Adobe Summit: IoT Moves Into ‘Systems’ Phase
  • US Execs Look for the Next Silver Bullet Innovation – eMarketer
  • Trends for 2016: Is Execution the New Innovation? (Thinks Out Loud Episode 145)
  • Stop Chasing the Next Big Thing in Digital (Thinks Out Loud Episode 150)