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Tim Peter Thinks

Carolyn Boring

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January 29, 2018

Tim Peter Shares Expertise in Digital Marketing and E-commerce in Hotel News Network Q&A Article

January 29, 2018 | By | No Comments

Tim Peter, Founder and president of Tim Peter & AssociatesTim Peter was recently interviewed by Hotel News Network for a feature Q&A article on what hoteliers need to know about digital marketing as they enter 2018 and beyond.

Tim tells Hotel News Now “that it’s time for hoteliers to up their game to establish ever more critical connections with would-be and returning guests.”

He said digital how consumers interact with business today.

“I don’t think this is new, but it seems hotels are finally realizing just how big mobile has become. It’s long past time for us to stop calling mobile a trend. Mobile is not a trend. It’s a way of life.”

Tim weighed in on the challenges hoteliers are facing and the new emerging technologies that will shape how guests and hoteliers will come together in the coming year.
He added that online travel agencies are getting bigger bites of the business as they tap into the questions guests have and respond by providing the information they need.

“We’re entering an era of ‘conversational commerce.’ Your job increasingly is to provide the right content that enables that conversation — and drives commerce activity.”

Tim added that “hotels desperately need to to update their content game. That’s true whether we’re talking about text, images or video. But start with text and images.”

To read more of Tim’s interview, click here.

If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

 

Tim Peter

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February 16, 2017

Content is King, Customer Experience is Queen (Thinks Out Loud Episode 188)

February 16, 2017 | By | One Comment

Content is King, Customer Experience is Queen (Thinks Out Loud Episode 188)
Looking to drive results for your business? Click here to learn more.


Content is King, Customer Experience is Queen (Thinks Out Loud Episode 188)

Content is King, Customer Experience is Queen (Thinks Out Loud Episode 188) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using an Shure SM57 microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 12m 21s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

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October 13, 2016

Your Mantra for Digital? “We Can Figure This Out” (Thinks Out Loud Episode 180)

October 13, 2016 | By | No Comments

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The new mantra for digital? We can figure this out.

Your Mantra for Digital? “We Can Figure This Out” (Thinks Out Loud Episode 180) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 11m 29s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

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September 23, 2016

13 Key Insights About Mobile Commerce, Payments, and Content Marketing: E-commerce Link Digest

September 23, 2016 | By | No Comments

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13 Key Insights About Mobile Commerce, Payments, and Content Marketing: Man using mobile phone to browse and buy online

Hey, Big Thinkers! Hope you’ve had a great week. We’re going to skip any big setup this time around and instead just offer you this great list of 13 key insights about mobile commerce, payments, and content marketing. Enjoy:

  1. In what is no doubt the most exciting mobile commerce news of the last week, Wired writes, “Who Cares About the New iPhone Camera? The Real Change Is Apple Pay.” As Jeremy Liew said on Twitter: “Apple Pay now works with mobile websites, dramatically decreasing friction for Mcommerce.” I couldn’t have said it better myself.
  2. On a related note, CNet reported that “Facebook Messenger’s Bots Will Soon Take Payments.” As with the Apple Pay news, this is a really big deal, reducing friction and helping to drive increased conversion rates for mobile commerce everywhere.
  3. Given these changes, I’m going to have to update this “Quick Snapshot of the State of Mobile Payments” to reflect how these will shift customer behavior and drive greater use.
  4. So we’re ringing in the new, but we’re not really getting rid of the old. According to eMarketer, “Email Continues to Deliver Strong ROI and Value for Marketers” — and strong usage amongst consumers. That’s a really good thing and an opportunity for you to keep building relationships with your customers.
  5. Shifting gears a bit, ABC News explains “Why Apple CEO Tim Cook Prefers Augmented Reality Over Virtual Reality.” Sounds about right to me.
  6. While we’re on the topic, you might want to check out this round-update of “VR, AI, and UX: 7 Posts Highlighting Top Trends for 2016.”
  7. Marketing Land has a great look at “The 7 Pillars of a Healthy Marketing Organization, According to The CMO of GE Healthcare Digital” that’s well worth your time.
  8. Meanwhile, we looked at “How Can You Succeed at Digital Marketing Next Year? 17 Great Posts Offer Answers.”
  9. One great way to succeed at digital marketing is to focus on creating great content marketing. And to help you do that, the fine folks at TopRank put together this post that recommends for “Content Marketing: Answer These 4 Questions in the First 15 Seconds.”
  10. Marketing Charts looked at how companies use content marketing and found that “Blogs and Videos Are the Most Commonly Produced Content Marketing Types.” We might need to add that information to these “15 Colossal Content Marketing Insights to Kick off Your Week.”
  11. Of course, you should check out this podcast episode that uncovers “Why Content Marketing Matters.” At the same time, I’d recommend you remember that “Content Marketing is a Powerful Hammer But Not Everything’s a Nail.”
  12. Snapchat is probably the most dominant driver of the state of content marketing. As Farhad Manjoo noted on Twitter:

    That’s not just true for apps. It’s true for all forms of content as this reply shows:

  13. Finally, with all these changes, you might appreciate this “Digital Transformation: A Brief Introduction” guide that we put together for you. Check it out when you get a chance, OK?

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

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July 22, 2016

7-Plus Can’t Miss Mobile Commerce Strategy Posts: E-commerce Link Digest

July 22, 2016 | By | No Comments

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7-Plus Can't Miss Mobile Commerce Strategy Posts: E-commerce Link DigestWell, Big Thinkers, that’s another week in the books. Let’s skip any fancy setup this time around and just get right to these 7-plus can’t miss mobile commerce strategy posts, part of the ongoing E-commerce Link Digest series. Enjoy:

  1. Business Insider takes a look at the “Payments Ecosystem – Data & Business Potential,” which helps underscore “Why I’m Bullish on Mobile Payments and Messaging” and “Why Mobile Payments Will Rule.”
  2. The team here at Thinks rounded-up this set of “13 Excellent E-Commerce and Digital Strategy Insights” from the E-commerce Link Digest series as well as these “32 Killer Resources to Improve Your Digital Strategy: The Top Posts of 2016 (So Far)”
  3. A great episode of our Thinks Out Loud podcast reveals “How to Keep Up With Technology as a Marketer: The Quick and Dirty Guide” for you. That’s clearly useful info, since as Sheryl Pattek of Forrester asks on CMO.com, “CMOs, Your Role Is Evolving — Are You Keeping Up?”
  4. We’re going to stick with CMO.com for a moment, where Giselle Abramovich put together a great collection of “15 Mind-Blowing Stats About Millennials” that will help you connect with that critical segment.
  5. Blair Symes wrote a terrific piece for Chief Marketer that outlines “8 Omni-Channel Marketing Pitfalls to Avoid” and that pairs nicely with this set of “8 Killer Entries About Improving E-commerce Experience.”
  6. Michael Brenner writing at Marketing Insider Group explains why “Personalization Is the Future of Content Marketing.” If you liked that, you might also enjoy this group of “15 Colossal Content Marketing Insights to Kick off Your Week” or this reminder that “Content is Still The King.”
  7. Finally, let’s round out this week’s round-up of 7-plus can’t miss mobile commerce strategy posts with these “12 Powerful Posts Featuring the Top Mobile and E-commerce Trends”

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success: