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Tim Peter Thinks

Tim Peter

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December 7, 2016

Amazon Go Shows How E-commerce Will Work in the Future (Thinks Out Loud Episode 182)

December 7, 2016 | By | No Comments

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How E-commerce Will Look (Thinks Out Loud)

Amazon Go Shows How E-commerce Will Work in the Future (Thinks Out Loud Episode 182) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 15m 12s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

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September 23, 2016

13 Key Insights About Mobile Commerce, Payments, and Content Marketing: E-commerce Link Digest

September 23, 2016 | By | No Comments

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13 Key Insights About Mobile Commerce, Payments, and Content Marketing: Man using mobile phone to browse and buy online

Hey, Big Thinkers! Hope you’ve had a great week. We’re going to skip any big setup this time around and instead just offer you this great list of 13 key insights about mobile commerce, payments, and content marketing. Enjoy:

  1. In what is no doubt the most exciting mobile commerce news of the last week, Wired writes, “Who Cares About the New iPhone Camera? The Real Change Is Apple Pay.” As Jeremy Liew said on Twitter: “Apple Pay now works with mobile websites, dramatically decreasing friction for Mcommerce.” I couldn’t have said it better myself.
  2. On a related note, CNet reported that “Facebook Messenger’s Bots Will Soon Take Payments.” As with the Apple Pay news, this is a really big deal, reducing friction and helping to drive increased conversion rates for mobile commerce everywhere.
  3. Given these changes, I’m going to have to update this “Quick Snapshot of the State of Mobile Payments” to reflect how these will shift customer behavior and drive greater use.
  4. So we’re ringing in the new, but we’re not really getting rid of the old. According to eMarketer, “Email Continues to Deliver Strong ROI and Value for Marketers” — and strong usage amongst consumers. That’s a really good thing and an opportunity for you to keep building relationships with your customers.
  5. Shifting gears a bit, ABC News explains “Why Apple CEO Tim Cook Prefers Augmented Reality Over Virtual Reality.” Sounds about right to me.
  6. While we’re on the topic, you might want to check out this round-update of “VR, AI, and UX: 7 Posts Highlighting Top Trends for 2016.”
  7. Marketing Land has a great look at “The 7 Pillars of a Healthy Marketing Organization, According to The CMO of GE Healthcare Digital” that’s well worth your time.
  8. Meanwhile, we looked at “How Can You Succeed at Digital Marketing Next Year? 17 Great Posts Offer Answers.”
  9. One great way to succeed at digital marketing is to focus on creating great content marketing. And to help you do that, the fine folks at TopRank put together this post that recommends for “Content Marketing: Answer These 4 Questions in the First 15 Seconds.”
  10. Marketing Charts looked at how companies use content marketing and found that “Blogs and Videos Are the Most Commonly Produced Content Marketing Types.” We might need to add that information to these “15 Colossal Content Marketing Insights to Kick off Your Week.”
  11. Of course, you should check out this podcast episode that uncovers “Why Content Marketing Matters.” At the same time, I’d recommend you remember that “Content Marketing is a Powerful Hammer But Not Everything’s a Nail.”
  12. Snapchat is probably the most dominant driver of the state of content marketing. As Farhad Manjoo noted on Twitter:

    That’s not just true for apps. It’s true for all forms of content as this reply shows:

  13. Finally, with all these changes, you might appreciate this “Digital Transformation: A Brief Introduction” guide that we put together for you. Check it out when you get a chance, OK?

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

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August 19, 2016

9 Necessary Marketing and E-commerce Insights: E-commerce Link Digest

August 19, 2016 | By | No Comments

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9 Necessary Marketing and E-commerce Insights: E-commerce Link DigestI don’t know about you Big Thinkers, but I’m looking forward to enjoying the weekend this week. Hope you are too. Here are 9 necessary marketing and e-commerce insights to get you through until next week. Enjoy:

  1. The Wall Street Journal offers this repot, “Chip Card Nightmares? Help Is on the Way.” Can’t come soon enough. As I’d mentioned on Twitter, “Pro-tip: Making it complicated for customers to figure out how to hand you their money is not a good idea.” Seriously. This was my experience at CVS the other day: Confusing credit card scanner at checkout Helpful? Not at all. We’ve taken something that used to be easy and made it much more difficult.
  2. While I still say the answer to the question “Will E-commerce Kill Retail?” is “no,” clearly, anything that makes retail more cumbersome while digital gets easier isn’t good for traditional retailers.
  3. Before we move away from the payments discussion, you might want to check out this look at “Why Mobile Payments Will Rule” and “Why I’m Bullish on Mobile Payments and Messaging” as well as these “11 Excellent E-commerce and Mobile Payment Entries” from the E-commerce Link Digest series.
  4. Sticking with e-commerce for a bit, Marketing Charts highlighted “The US Companies With the Best – and Worst – Web Experience Ratings.” The bottom of the list should shock almost no one, but there are great lessons to be learned from those at the top.
  5. While we’re talking about experience, it might be a good time to remind you, “In Digital, Don’t Be Your Own Worst Enemy” from our e-commerce and digital strategy podcast, Thinks Out Loud.
  6. Shifting gears, Stephen Baldwin at Social Media Today — not the actor, I trust — collected this list of “5 Social Media Marketing Trends for Summer 2016.” Well worth your time, especially since, as Marketing Charts points out, “Almost 1 in 5 Americans Visit A Company Page on Facebook Every Day.”
  7. Cision rounded-up an excellent list of the “Top 100 Sites for Marketers.” Allow my to contribute a hearty endorsement of that list.
  8. Speaking of round-ups, don’t miss these “11 Exceptional E-commerce Insights: The Top Posts of Summer, 2016” and these “8 Excellent E-commerce and Digital Strategy Insights” from the E-commerce Link Digest series.
  9. Finally, wondering “How Can You Succeed at Digital Marketing Next Year? These 17 Great Posts Offer Answers.” Good stuff to round-out this week’s list.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

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August 12, 2016

11 Excellent E-commerce and Mobile Payment Entries: E-commerce Link Digest

August 12, 2016 | By | No Comments

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11 Excellent E-commerce and Mobile Payment Entries from the Past Week: E-commerce Link Digest - Man using mobile paymentsHappy Friday, Big Thinkers! We’re going to skip the setup for this week’s E-commerce Link Digest and just get you right to these 11 excellent e-commerce and mobile payment entries from the past week instead. Enjoy:

  1. Kicking things off this week, Angela Everitt has a great piece on Brand Quarterly that says, when it comes to “Thought Leadership: Do Less, But Do It Better.” Here’s the thing: that’s true for everything.
  2. In fact, that focus on execution was the point of this week’s episode of Thinks Out Loud, our weekly digital strategy and e-commerce podcast, that advised, “In Digital, Don’t Be Your Own Worst Enemy.” Be sure to give it a listen when you get a moment, OK?
  3. Shifting gears, the fine folks at eMarketer asked “Will Internet Users Start Using Mobile Payment Apps Anytime Soon?” While only 1 in 5 respondents said they’re likely to start using one in the next year, usage data says otherwise. eMarketer projects almost $62 billion in spend on mobile payments next year. And, given the crappy, er, I mean, less than optimal rollout of EMV chip readers in stores — no, seriously, which stores make it clear whether we’re supposed to swipe or insert our cards? — retailers are inadvertently creating a great environment for driving usage.
  4. On a highly-related note, Leena Rao on Fortune reports that “Apple Pay Now Accounts for Three-Fourths of U.S. Contactless Payments.” So there’s that.
  5. On Mobile Commerce Daily, Brielle Jaekel explains “Why Universal Mobile Wallets Will Eventually Overtake Retailers’ Offerings.” The whole article is worth a read, but the simple answer comes down to utility and Millennials. Time will tell.
  6. Meanwhile, over on Forbes, Niall McCarthy highlights a fascinating infographic that shows what universal wallets have to contend with, noting “Starbucks Holds More Cash On Its Loyalty Cars Than Many Banks” have in deposits. Um… damn.
  7. When you put all of the above together, it helps explain “Why Mobile Payments Will Rule” and “Why I’m Bullish on Mobile Payments and Messaging.”
  8. For more on this topic, don’t miss “A Quick Snapshot of the State of Mobile Payments” that we put together for you a few weeks back.
  9. Moving into other aspects of e-commerce, Stephie Grob Plante makes “The Case for the American Mall” over on Racked and notes, “malls aren’t dying. They’re changing” Or at least the good ones are. Great read and well-worth paying attention to no matter what business you’re in as the challenges malls face today will confront us all eventually — assuming they’re not already.
  10. Picking up on that thread, I recently posted an update to an alder post that asked, “Will E-commerce Kill Retail?” Shore answer: No. Long answer: Well, read the post.
  11. Of course, if you’re looking for even more useful information than we can fit into this collection of 11 excellent e-commerce and mobile payment entries from the past week, be sure to check out these “13 Excellent E-Commerce and Digital Strategy Insights” from our ongoing E-Commerce Link Digest series, as well as these “32 Killer Resources to Improve Your Digital Strategy: The Top Posts of 2016 (So Far).” You’ll be glad you did.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

June 13, 2016

A Quick Snapshot of the State of Mobile Payments

June 13, 2016 | By | No Comments

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A Quick Snapshot of the State of Mobile Payments

It’s no secret that I believe mobile payments will rule. Even more important, mobile payments represent an increasingly large component of your customer’s overall experience when dealing with your brand and business both offline, online and via mobile (which, let’s be fair, ties those two together). Given that, it seemed appropriate to put together a quick snapshot of the state of mobile payments — and what they’ll mean for your business — for you. Enjoy:

  1. Fortune provides a great look at how PayPal plans to get back on top in digital payments.
  2. To get a sense of the size of the market (payments overall represents around $900 billion annually, by the way), Marketing Charts has a great infographic outlining mobile payment user demographics, top activities and incentives, and more that you’ll want to check out.
  3. When we’re talking about mobile payments we need to make a distinction between in-store mobile payments (sometimes referred to as contactless or proximity payments) and payments in apps and on mobile websites. Both matter (assuming of course that you take payments at your physical locations). Regarding the former, Mobile Commerce Daily says that express checkout adoption is strong on mobile as options proliferate. That’s a really big deal, because incorporating mobile payments into your website and/or app will absolutely improve your customers’ overall experience. And even better, it will improve your conversion rate too.
  4. Why do I keep talking about this? Well, as Deloitte Digital points out, the growth of mobile payments puts marketers front and center. Ultimately, mobile payments represent a key component of your customer experience. And, as marketers, we’re ultimately responsible for ensuring customers have a great experience with your brand. That’s what makes this so important.
  5. By the way, this isn’t something that’s far in the future. Many companies around the world have made huge progress in this space. For instance, according to eMarketer, China boasts world’s largest proximity mobile payments market. They’re already there. And the Guardian reports that Sweden leads the race to become cashless society. If you work with customers around the world, this may represent a deciding factor in where your potential customers choose to shop — and buy.

Keep in mind that this round-up also ignores payment options such as loyalty rewards and blockchain payments, which we’ll touch on in a future update. Despite that, do you see why I’m bullish on mobile payments?

And if you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including: