Image Image Image Image Image Image Image Image Image

Tim Peter Thinks

Tim Peter

By

March 10, 2011

Chris J. Gaddis "The Money Train" Radio Interview

March 10, 2011 | By | No Comments

I was very fortunate to appear on WIOX radio’s “The Money Train” show with host Chris J. Gaddis last week. The interview runs about 15 minutes and covers internet marketing, search engine optimization and blogging. Enjoy:



Are you getting enough value out of your small business website? Want to make sure your business makes the most of the local, mobile, social web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today.

Or subscribe via email.

And while you’re at it, don’t forget to follow Tim on Twitter.

Tim Peter

By

March 9, 2011

Which Google Do Your Customers Use? Which Facebook? Which Twitter?

March 9, 2011 | By | No Comments

Steve Rubel has said there isn’t just one Facebook; there are 500 million of them. Does that make it harder to talk to your customers, or easier?

I think I have one answer to the question in my latest post for Mike Moran’s Biznology blog, “Which Google Do Your Customers Use? Which Facebook? Which Twitter?”



Are you getting enough value out of your small business website? Want to make sure your business makes the most of the local, mobile, social web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today.

Or subscribe via email.

And while you’re at it, don’t forget to follow Tim on Twitter.

Tim Peter

By

February 2, 2009

Wired looks at the local, social, mobile web. And it likes what it sees

February 2, 2009 | By | No Comments

Looking at the Local, Social, Mobile Web

you-are-here-thumb.pngMat Honan in Wired Magazine took a long look at the local, social, mobile web in a piece called I Am Here: One Man’s Experiment With the Location-Aware Lifestyle. Money quote? “That old saw about how someday you’ll walk past a Starbucks and your phone will receive a digital coupon for half off on a Frappuccino? Yeah, that can happen now.”

The key takeaways:

  1. Privacy will limit growth of the mobile web. When a Wired contributing editor is freaked out by how close to home – literally as well as figuratively – these tools can bring stalkers, weirdos and the generally annoying, expect your customers to feel the same.
  2. Mobile-enabled search will be a big deal. Just because users of mobile apps – even Wired users – have concerns about stalkers finding them doesn’t mean they don’t want to find you. As Honan notes, “By trusting an app (iWant) that showed me nearby dining options, I discovered an Iraqi joint in my neighborhood that I’d somehow neglected. Thanks to an app (GasBag) that displayed gas stations with current prices, I was able to find the cheapest petrol no matter where I drove.”

    So, one local business gained a new customer, while the effects of mobile on price transparency (also see this presentation on price transparency), probably cost some of those gas stations.

    I had a similar experience recently, when I needed a place for a lunch meeting close to a colleague’s office. One location-aware Google Map search on my (awesome) BlackBerry Bold, followed by a quick scan of reviews and I had the makings of a successful lunch.

  3. Mobile web etiquette doesn’t exist yet. This shares much with the aforementioned stalkers, weirdos and generally annoying from point 1, but adds twist that you may want these folks to find you. Just not all the time.

My biggest knock on the story is its lack of depth into how common these tools are among potential customers. I suspect it’s because hard numbers are tough to come by. But when you consider there are 3.5 billion GSM users out there; that location-aware devices like the iPhone, Curve, Bold, Storm and LG Dare dominate the sales charts; and that Gartner sees location sensing as a key trend for 2009, you can expect usage to grow among your customers.

Read the article. You’ll gain useful perspective on what’s already here. And what’s coming.


Are you getting enough value out of your small business website? Want to make sure your business makes the most of the mobile, social, local web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today. Or subscribe via email.

And while you’re at it, don’t forget to follow me on Twitter.

Technorati Tags:
, , , ,

Tim Peter

By

December 24, 2008

Reader's choice: Top posts of 2008. Now with bonus content.

December 24, 2008 | By | No Comments

As we’re winding down the last days of the year, it’s useful to look back and see what mattered most during the last 12 months. According to you, Big thinkers, here are the best posts of 2008.

Internet Marketing and E-commerce

Lots of you looked for answers to online marketing, internet strategy and e-commerce questions. These three posts generated more traffic and comments than any others in this category:

Twitter

You all know how important Twitter is to our business here at thinks. So it’s no surprise that you enjoyed these posts about Twitter:

Web Analytics and Testing

Of course, you can’t manage what you can’t measure. Here are the top web analytics and testing posts from 2008:

Hosting

And, you can’t manage or measure your online business if you don’t have a web site. These 3 popular posts explained different ways to get one.

Customer Service

Many times, the web is just the first step in engaging your customers. This story showed another way to do it:

Bonus content

Finally, while these posts didn’t always get the most traffic, other metrics (low bounce rate, low exit rate, high subscription rate), suggest you really liked them. So, for those of you who missed them the first time through, here are the most engaging posts of 2008:

Enjoy!


Are you getting enough value out of your small business website? Want to make sure your business makes the most of the mobile, social, local web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today. Or subscribe via email.

Oh. And while you’re at it, don’t forget to follow me on Twitter.

Tim Peter

By

December 4, 2008

Why the backyard web will change your business for the better (Guide to Small Business E-Commerce Strategy)

December 4, 2008 | By | No Comments

Two quick news stories caught my eye this week that demonstrate the power of the local, mobile web clearly. First comes the announcement that Amazon is offering a new iPhone app, allowing customers to more easily check prices and (One-Click) order from Amazon on their iPhone. Given the iPhone’s rapid growth in mobile web market share, your customers might be buying from Amazon while shopping your stores.

And it’s not just iPhones and Amazon. Sarah Perez notes consumers are now scanning bar codes in stores to compare prices, something most stores don’t know exists.

The mobile internet will drive price transparency in ways we haven’t even begun to realize. Price cannot be your differentiating factor. Nor can you hide high prices or bad service by being “the only game in town.”

Getting customers to buy from you increasingly will rely (as it always has) on value, service and price. Otherwise, the competition is as close as your customer’s pocket.

Are you getting enough value out of your small business website? Want to make sure you’re ready for the mobile, social, local web? Subscribe to thinks today and get more than just news. Get understanding.