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Tim Peter

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September 7, 2012

5 Content Marketing Planning and Execution Tips (Small Business E-commerce Link Digest – September 7, 2012)

September 7, 2012 | By | 2 Comments

Content strategyGetting the most from your content marketing requires careful planning and consistent execution. But what makes those plans work? And what makes the execution effective? Here are 5+ tips to point you in the right direction:

  1. SEOmoz offers “The Ultimate Guide to Content Planning.” Cool stuff.
  2. Search Engine Watch asks whether directory links are still worth doing.
  3. Copyblogger recommends a 10-point plan for connecting with online influencers (without turning into a suck-up).
  4. While not directly related to content marketing, Harvard Business Review looks at the surprising secret to selling yourself that you can easily apply to your online marketing efforts.
  5. And, to close things out, you may want to look at 5 awesome content marketing lessons we’ve collected in the past.

Have a great weekend, Big Thinkers. We’ll see you back here next week.


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Comments

  1. My personal experience is that treating content marketing like a tactic, instead of like an effective means of truly interacting with your customer base, will always bring disappointing results.

    When you truly create content from a place of wanting to learn about and help your audience, good things happen naturally for your business.

    • Great point, Jake. Well said. Thanks for reading and thanks for the comment!

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