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May 3, 2016

6 Special Hospitality Perspectives: The Top Travel Marketing Posts of April, 2016

May 3, 2016 | By | No Comments

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6 Special Hospitality Perspectives: The Top Travel Marketing Posts of April, 2016 - Woman traveling and using mobile phone

Hey Big Thinkers! It’s time once again to round-up the top travel marketing posts from the past month for you. And there are some great ones to take a look at. Hope you don’t mind if we skip any fancy setup and instead simply offer you these 6 special hospitality perspectives: the top travel marketing posts of April, 2016. Enjoy:

  1. First up, you’ll want to review these “Four Key Elements of Modern Hospitality Marketing” the team pulled together for you.
  2. The ongoing Hospitality Marketing Link Digest series gave us all this collection of “6 Spectacular Resources for Hotel Marketers from the Past Week” that you’ll really want to see.
  3. Another hugely popular post from the past month was this video featuring “Key Insights into Hospitality Digital Marketing” and pulled from the always entertaining This Week in Hospitality Digital Marketing blabcast. Our own Tim Peter is a regular guest of the show, which covers all manner of hospitality digital marketing strategies and tactics each week.
  4. Another couple of Hospitality Marketing Link Digest makes this month’s list. One is a round-up of “7 Spectacular Hospitality Distribution and Digital Marketing Posts” to help you address your hotel distribution and digital marketing questions, while the second uncovers “6 Travel Marketing Insights You Need to See.” Great stuff all around.
  5. An extremely popular post among your fellow Big Thinkers reminds you that “Personalization Starts With a Person.” Given that hotel marketing increasingly depends on personalization (see the slides below for more insights on that score), you’ll really want to check this one out.
  6. And, finally, we’ll close out this month’s list with a look back at “Five More Amazing Travel Marketing Posts: the Top Posts of March, 2016.”

Hope you’ve enjoyed these 6 special hospitality perspectives: the top travel marketing posts of April, 2016. And hope you’ll check back each week for more travel marketing, distribution, and e-commerce insights to help you grow your hotel’s brand and business.

If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

And here are the slides from the “Maximizing Data to Put Personalization to Work for Your Property” presentation listed above for your review too:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

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May 2, 2016

10 Killer Mobile and E-commerce Resources: The Top Posts of April, 2016

May 2, 2016 | By | No Comments

10 Killer Mobile and E-commerce Resources: The Top Posts of April, 2016, Woman shopping on mobile phone

Well, Big Thinkers, we’ve reached May already, which means it’s time to recap your favorite posts from the past month. So without any further ado, check out these 10 killer mobile and e-commerce resources: the top posts of April, 2016. Enjoy:

  1. Leading off, we’ve got a pair of entries from the ongoing E-commerce Link Digest series, the first a look at “6 Mobile Commerce and Strategy Insights” and the second a recap of “6 Awesome Insights About Mobile Payments, E-commerce and Even More.” Really good stuff, as you can tell from how popular they were among your fellow Big Thinkers this past month.
  2. Speaking of mobile payments, another incredibly popular post from the past month touched on that same theme. It comes from Thinks Out Loud, our weekly e-commerce and digital strategy podcast, and explained “Why I’m Bullish on Mobile Payments and Messaging.” Apparently your fellow listeners are pretty bullish on the topic too, given how popular the post remained all month long.
  3. Next up, we’ve got a presentation that provides “A Simple Approach to Digital Strategy” for you. While it’s a relatively streamlined approach to a complicated topic, many folks enjoyed sharing it with their friends and colleagues.
  4. Another entry in the E-commerce Link Digest series cruises into the number four slot, this one a collection of “8 Excellent Social and Mobile E-Commerce Essays” for you to savor.
  5. A hugely popular podcast episode from April, “It’s Facebook’s World and We’re All Living In It,” is up next. The episode takes a look at some of the announcements from Facebook’s recent F8 conference and just what they’ll mean for your brand and business going forward.
  6. Even though it enters the round-up at #6, this list of ‘5 Key Questions for Creating a “Test and Learn” Culture’ remains a personal favorite from the past month. Be sure to check it out and see why.
  7. We’ve got one last podcast episode for you this month, Big Thinkers. This one breaks down “The Lesson Every Marketer Must Learn from Batman v. Superman” to understand why customers buy — or don’t, as the case may be — the message you’re selling.
  8. The next post in this month’s countdown reminds you that in “Content Marketing: We’re All Publishers Now” as well as what that means for your business.
  9. As we head towards the bottom of the list, how about we round it out the way we started, with a pair of E-commerce Link Digests? The first collects “6 Special E-Commerce Insights for Spring,” while its companion pieces highlights “9 Necessary Insights Into Mobile Commerce from the Past Week.” Good information all around.
  10. Finally, don’t miss these “10 Amazing Digital Marketing Messages: The Top Posts of March, 2016” before you move on. Lots of great ideas there for you too.

And there you have it Big Thinkers. 10 killer mobile and e-commerce resources: the top posts of April, 2016 to keep you tuned into what your friends and fellow readers here at Thinks found most useful all month long.

And if you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

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May 1, 2016

8 Excellent Hotel E-Commerce Insights: Hospitality Marketing Link Digest

May 1, 2016 | By | No Comments

8 Excellent Hotel E-Commerce Insights: Hospitality Marketing Link DigestWelcome to May, Big Thinkers! Hope you’re having an excellent day and an excellent weekend. Even more, I hope you’ll appreciate these 8 excellent hotel e-commerce insights, this week’s entry into the Hospitality Marketing Link Digest series. Enjoy:

  1. PSFK has a write-up about Hotel Tonight’s digital concierge which “gives guests an experts at their fingertips” and TechCrunch reports the tool offers its in-app concierge service in 30+ cities.
  2. Over at Gartner, Augie Ray writes brilliantly about what loyalty means to customer experience. Good read.
  3. The tools that Hotel Tonight (and Google and others) have invested in help them gain more data and deeper insights into guest behavior, which then allows them to provide richer guest experiences — and drive greater loyalty. Put it all together and that’s the hidden factor OTA’s use to get between you and your guests. It also represents a significant opportunity for you to build your business.
  4. Shifting gears the good folks at Skift offer some pointers on how travel marketers can tap into user generated content to grow their businesses, proving yet again that, for travel marketers, content is still king.
  5. Peter Brescia at Koddi looks at ways to incorporate Hotel Booking using the Facebook Messenger Platform, yet another example of why I’m bullish on mobile payments and messaging. And, after all, it’s about time we recognize that it’s Facebook’s world and we’re all just living in it.
  6. As Facebook’s prominence — and possibly its dominance — increases, it’s time to ask again whether social is a waste of time for hotel marketers.
  7. Another recent post shows that content marketing, along with personalization, ratings and reviews, and overall guest experience represent the four key elements of modern hospitality marketing. Be sure to check out the whole post to see why that is and how to put those elements to work for your property.
  8. Finally, to close out our look at , don’t miss these 7 spectacular hospitality distribution and digital marketing posts and these 6 spectacular resources for hotel marketers from the past week from the Hospitality Marketing Link Digest series.

If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent webinar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

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April 29, 2016

9 Necessary Insights Into Mobile Commerce from the Past Week: E-Commerce Link Digest

April 29, 2016 | By | No Comments

Necessary insights into mobile commerce: Woman shopping on phone

Hey Big Thinkers. Hope you’ve had an amazing week. While you’re relaxing this weekend, don’t miss your opportunity to check out these 9 necessary insights into mobile commerce from the past week. Enjoy:

  1. Alex Samuely at Mobile Commerce Daily recaps a presentation from eBay’s chief marketing officer Suzy Deering that said mobile innovation enhances transactions and research capabilities for customers.
  2. Over on The Future of Commerce, Angelica Valentine put together these 5 elements of a memorable mobile customer experience that you’ll want to review.
  3. On Business Insider, the BI Intelligence group warns that digital mobile banking apps now threaten branches while another Business Insider post claims that the rise of reloadable prepaid cards could affect the way millennials approach banking. Both are real bad news for banks that don’t evolve — as well as for businesses that sell their services to those banks.
  4. Another Mobile Commerce Daily post, this one from Brielle Jaekel, reports that Starbucks’ mobile ordering program drives 20% of transactions during peak hours. Um, wow. Given that Starbucks generated around $5 billion last quarter, that’s a ton of mobile business. Just sayin’.
  5. I’m also just sayin’ you should check out these 8 excellent social and mobile e-commerce essays that looks at the relationship between commerce, mobile and social in more detail, as well as these >6 awesome insights about mobile payments, e-commerce and even more.
  6. In fact, if the folks at Juniper Research are right, Digital commerce transactions will reach over $8 T by 2020 as reported by Enterprise Innovation, in large part driven by mobile.
  7. One emerging trend worth watching in mobile is the emergence of messaging and, in particular, messaging bots. Not sure what that’s all about? Well, this guide to brands and bots – what you need to know by Evan Wray at Fourth Source has you covered. Combined with the items above, it should help you understand why i’m bullish on mobile payments and messaging.
  8. One big winner from the growth of mobile and mobile messaging? Facebook. In fact, I’m increasingly convinced it’s Facebook’s world and we’re all living in it. I’m also convinced that mobile won’t just change marketing; mobile will change the world — and after checking out all of this week’s list above, you may be as well.

And if you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Tim Peter

By

April 24, 2016

7 Special Hospitality Marketing Posts from the Past Week: Hospitality Marketing Link Digest

April 24, 2016 | By | No Comments

7 Special Hospitality Marketing Posts from the Past Week: Hospitality Marketing Link DigestHey, Big Thinkers! We’re running a bit behind today, so let’s skip any fancy introduction and instead just get you to this great list of 7 special hospitality marketing posts from the past week. Enjoy:

  1. Skift reports that Expedia wants to power hotels’ direct-booking efforts. Anyone see that coming?
  2. Leonardo offers up 5 strategies to slash your marketing spend and ramp up revenue.
  3. Tnooz says that Airbnb has acquired a team of blockchain techies. This one gets a little more futuristic, but certainly highlights why I’m bullish on mobile payments and messaging.
  4. Along those same lines, another Skift post announces their new report that looks at how hotels are utilizing messaging as an operational strategy.
  5. Tnooz uncovers Expedia, millennials and the pattern recognition business. Speaking of millennials and patterns, be sure to check out these 5 key facts about mobile, millennials and hotel marketing.
  6. Duetto Research spoke with our own Tim Peter about the promise of digital marketing for hotels.
  7. And, finally, Snapshot interviewed Lennert De Jong from citizenM on Predictive Analytics for Hotels. Really good stuff.

If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent webinar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

April 22, 2016

8 Excellent Social and Mobile E-Commerce Essays: E-commerce Link Digest

April 22, 2016 | By | No Comments

8 Excellent Social and Mobile E-Commerce Essays: E-commerce Link DigestHappy Friday, Big Thinkers! Hope you’ve had an amazing week and are looking forward to an even better weekend. How about we skip any big setup and just get right to the links, eh? Without further ado, be sure to check out these 8 excellent social and mobile e-commerce essays from the past week. Enjoy:

  1. Marketing Land has a new study that shows Facebook users are sharing posts more frequently but liking and commenting less, which is an interesting shift in consumer behavior (a topic we’re going to talk about a lot today). Note that that doesn’t change the fact that it’s Facebook’s world and we’re all living in it; it simply changes how customers live in that world.
  2. Next up, Mobile Commerce Daily reports that WeChat is bringing mobile payments to bricks-and-mortar with new POS integration, while PR Daily says we should learn from the Starbucks way (meaning interaction is key for customer loyalty programs). Thought-provoking stuff and yet more examples of why I’m bullish on mobile payments and messaging. Those stories also represent further changes in customer behavior.
  3. Now not every piece of news from the past week is filled with sunshine and rainbows. For all the positives you hear about social and mobile and payments in e-commerce, Search Engine Watch has a report that shows many mobile marketers are missing out on hyperlocal. Thankfully, this is far more an opportunity at the moment than a clear miss. But it’s an opportunity all the same.
  4. Building off that prior item, Business Insider has an interesting look at how machine learning will change your phone. Which means we’re all in for a lot more changes in consumer behavior in the next few years. A lot. So, how do you respond? Well…
  5. First, don’t fall for The digital strategy myth. Digital isn’t about technology. It’s about helping customers, wherever and whenever they need that help. If there’s one lesson every marketer must learn from Batman v. Superman it’s the importance of listening to your customers and creating products and services that meet their needs, then leveraging social and mobile to create superior experiences and deeper connections at every opportunity.
  6. Plenty of data suggests there are tons of opportunities to do a better job here. For instance, Retail Touchpoints says 70% of brands splurge on e-commerce, yet only half optimize its profitability. Um… what? Yeah, about that. Due to the rapid shifts in customer behavior — I told you we’d get to this — it’s a time to ask yourself these 5 key questions for creating a “test and learn” culture. Because developing that “test and learn” culture for your organization is how you set yourself up to address the pace of these changes and set yourself up for success.
  7. Another area of focus to address these shifting customer behaviors for your organization: content. The Drum highlights the incredibly important topic of how Google is interpreting content in 2016. Overall, you need to remind yourself that when it comes to content marketing, we’re all publishers now. Think about how to answer your customers’ questions throughout their journey to purchase and provide them those answers on the channels that make the most sense for both your business and for your customer.
  8. Finally, you can check out these 6 awesome insights about mobile payments, e-commerce and even more, part of the ongoing E-commerce Link Digest series, for additional insights on, well, mobile payments, e-commerce, and even more. Enjoy!

And if you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

  • Missing that connectionWhy so many companies fail at creating value?
  • Driving Seamless Experiences in 2016 (Thinks Out Loud Episode 149)
  • Adobe Summit: IoT Moves Into ‘Systems’ Phase
  • US Execs Look for the Next Silver Bullet Innovation – eMarketer
  • Trends for 2016: Is Execution the New Innovation? (Thinks Out Loud Episode 145)
  • Stop Chasing the Next Big Thing in Digital (Thinks Out Loud Episode 150)
  • Tim Peter

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    April 19, 2016

    Key Insights into Hospitality Digital Marketing (Travel Tuesday)

    April 19, 2016 | By | No Comments

    Key Insights into Hospitality Digital Marketing (Travel Tuesday): Hotel guest pushing book now button

    As a follow-up to our four key elements of modern hospitality marketing from last week, you might enjoy the video from HSMAI’s This Week in Hospitality Digital Marketing featuring Loren Gray, Robert Cole, and our own Tim Peter from a couple weeks ago. The video covers a variety of mobile, social, and distribution trends and offers key insights into hospitality digital marketing for hoteliers all around the globe.

    Be sure to check out the links to the various news items discussed during the video to learn even more about the trends shaping digital marketing for hotels. And enjoy:

    As promised, here are the links from the video:

    And if you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

    You might also want to take a moment to review the slides from my recent webinar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

    Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

    Tim Peter

    By

    April 18, 2016

    5 Key Questions for Creating a “Test and Learn” Culture

    April 18, 2016 | By | No Comments

    Creating a "test and learn" culture: Team working to test ideas

    One of the core attributes of an effective digital team is a focus on creating a “test and learn” culture. And what digital marketing experts mean when talking about a “test and learn” culture is one where you put an emphasis on testing your assumptions about your marketing activities, learning from those tests, then doubling down on the areas that work; in other words, “fish where the fishin’s good.”

    To do this successfully, of course, you need data. And it can seem complicated to understand what data is most critical to your business.

    But there are really only five questions you need to answer to ensure you’re well positioned to effectively test your digital marketing activities, learn from those tests, and determine where to focus your efforts:

    1. What are your conversions? What are the actions you want your customers to take? Do you want them to buy on your website or mobile app? Or are you in a lead-generation business and want them to provide contact information? Each is equally valid and provides a key building block for creating a test and learn culture.
    2. How much are those conversions worth to your business? Exactly what it sounds like. If you’ve got an e-commerce site, how much is a typical transaction worth to you? If you’re using lead generation tactics, what’s a lead worth? (If you don’t know the answer to that, think about what a customer is worth, then multiply by the rate you convert leads to paying customers. If you don’t know the answer to that, start by dividing your new customers added by the number of leads generated each month.)
    3. Which pages get the most traffic? Again, this is pretty much what exactly what it sounds like. Which pages on your site attract the most traffic? Where in your app do customers start? Where do they connect with you on your social presence? Whether your analytics suite calls them landing pages/screens, entry pages, or what-have-you, you’re interested in finding out where prospects start their journey on your website or app.
    4. How often do customers reach your conversion page from each of your top entry points? You’ll use this data to assign an economic value to each entry page and to determine the potential value each test can deliver.
    5. What other pages send customers deeper into your purchase funnel? Most analytics tools can tell you how often any given page leads to a specific conversion action. You’ll use this data to learn which pages contribute to conversions even if they’re not top entry pages.

    Armed with the answers to these five questions, you’re immediately positioned to improve your digital marketing activities.

    For instance, let’s imagine you run a mid-sized enterprise software company and that one of your top entry pages leads to a conversion – in this case, submission of a lead form – 10% of the time. If we assume that each lead you convert is worth $10,000 annually to your company, each visitor to your site (or app, whatever) starting on that entry page has a potential value of $1,000 ($10,000 * 10% = $1,000). If the page gets a lot of traffic, you may want to work towards improving that 10% “micro-conversion” rate. By contrast, if the page gets very little traffic, that should lead you towards testing how to get more traffic to the page to begin with. The following graphic illustrates how to approach this for your business:

    test-and-learn-matrix

    I realize this may almost sound too good to be true. And in part, this is a simplified version of a more in-depth approach. It usually also takes some work to collect and refine the data necessary to answer each of these 5 questions for each of your top entry pages as well as the top pages leading to conversions. However the most successful marketers tend to follow the Pareto principle — that is putting most of your efforts into the areas that will get you 80% of your return. It’s not about following a complicated process; it’s about focusing on the areas with the greatest return.

    Creating a test and learn culture starts and ends with data. But in the middle it depends on using that data to ask the right questions about your customer needs and generate the greatest return on your efforts. Of course, if you think I’m wrong, there’s an easy way to find out: Test my theory. And learn for yourself.

    And if you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

    You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

    And, if you’re looking for still more insights and information to guide your marketing this year, check out some of the best of Thinks here:

    Note: A version of this post originally appeared on Biznology where I write a monthly column as “What ‘test and learn’ looks like in practice”.
    Tim Peter

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    April 17, 2016

    7 Spectacular Hospitality Distribution and Digital Marketing Posts: Hospitality Marketing Link Digest

    April 17, 2016 | By | No Comments

    7 Spectacular Hospitality Distribution and Digital Marketing Posts: Hospitality Marketing Link Digest: Travelers lounging at hotel pool

    I don’t know about you, but it feels like spring is finally here, which is always a good day for us here at Thinks Central. Hope it’s a good day for you too. Once you’ve had a chance to get out and breathe some of that fresh, spring air — and before you head back to your office on Monday — why not take a few minutes and check out these 7 spectacular hospitality distribution and digital marketing posts from the past week, this week’s entry into the Hospitality Marketing Link Digest series? Enjoy:

    1. Meisha Bochicchio has a good post over on Fuel’s blog about travel trends for 2016, with particular emphasis on disruption in the OTA space. Good stuff. You might also want to check out this presentation about “Digital Marketing Directions 2016: Key Trends Driving Your Hotel Marketing Next Year” that our own Tim Peter presented to a number of HSMAI chapters over the last few months.
    2. Myla Tutt from Sojern talked with experts about the future of hotel marketing, its challenges and some best practices for staying competitive that’s well worth a look.
    3. Looking for more ways you can remain competitive? Wondering what works to keep OTA’s at bay? Then maybe it’s time to ask yourself, “is social a waste of time for hotel marketers?” Or just read the post for yourself to find out why the answer is “no.”
    4. Switching gears ever so slightly, don’t ignore this news that Facebook Messenger now lets you check-in to KLM flights. While it’s specific to the airline industry, it offers serious implications for the hospitality space too. In fact, Skift has a new report on how hotels are utilizing messaging as an operational strategy that’s absolutely worth reviewing — and that underscores why I’m bullish on mobile payments and messaging.
    5. While we’re talking about Facebook, by the way, you’ll also want to give a listen to this recent episode of Thinks Out Loud — our weekly e-commerce and digital strategy podcast — that explained why “It’s Facebook’s World and We’re All Living In It.” Really good insights there.
    6. Glenn Gruber has a great piece over on Tnooz that talks about why enterprise mobility adoption is travel’s unsung opportunity. Not much there that’s a real surprise to long-time readers of Thinks, mind you, but it offers an excellent perspective all the same.
    7. And, finally, Rory Long at The Drum has a great look at how Google is interpreting content in 2016, which also serves as a great reminder that, for travel marketers, content is still king. Good stuff, all around.

    If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

    You might also want to take a moment to review the slides from my recent webinar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

    Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

    Tim Peter

    By

    April 15, 2016

    6 Awesome Insights About Mobile Payments, E-commerce and Even More: E-commerce Link Digest

    April 15, 2016 | By | No Comments

    6 Awesome Insights About Mobile Payments, E-commerce and Even More: Customer paying with mobile device at store

    Hello, Big Thinkers and Happy Tax Day! (I hope, anyway…) Let’s skip any big setup this week and instead get you right into this set of 6 digital insights about mobile payments, e-commerce, and even more from the past week. Enjoy:

    1. Leading off, Bryan Kramer over on The Future of Commerce blog looks at why so many companies fail at creating value. Excellent read and well-worth your time. While you’re at it, you might want to review this look at building a brand story and check out the two most important questions you must answer to put your marketing to work.
    2. Business Insider reports that Amazon’s new video feature should make YouTube extremely nervous. Very interesting. Amazon’s making a lot of noise in the digital space overall. For instance, according to CNBC, Amazon is also expanding payments to take on PayPal. More on that in just a moment.
    3. So, since we’re talking about payments, there’s a ton of information out this past week that you should know. First, Marketing Charts says that mobile banking and payments use continues to grow. Meanwhile, Fortune talks with OpenTable’s new CEO about digital payments and the company’s plans for premium reservations. And adding color to the story, Mobile Commerce Daily rounds-up a list of the top 10 mobile payments developments of Q1, many of which you should watch closely. And, finally, TechCrunch says that Facebook is pushing businesses to Messenger with new tools for Pages including Snapchat-like scannable codes. All of these trends help illustrate why I’m bullish on mobile payments and messaging.
    4. The Facebook development just mentioned is particularly interesting for a number of reasons. Facebook held its annual F8 Conference this week and announced one of the most compelling visions we’ve seen for how the world will work in a few years’ time. Considering it altogether, it seems like it’s Facebook’s world and we’re all living in it. You can also watch video of the Thinks Out Loud podcast episode about Facebook’s vision on our Facebook page (where else, really?) or take a look at it right here:
    5. Speaking of the future, the Future of Commerce blog also has a thought-provoking piece by Dean Afzal explaining why it’s time to embrace modern mobile literacy. Good read. You might also want to review these 6 mobile commerce and strategy insights from the ongoing E-commerce Link Digest series.
    6. And, finally, as you do things like build your brand story and create value for your customers, don’t forget Content Marketing and the idea that we’re all publishers now.

    If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

    You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

  • Missing that connectionWhy so many companies fail at creating value?
  • Driving Seamless Experiences in 2016 (Thinks Out Loud Episode 149)
  • Adobe Summit: IoT Moves Into ‘Systems’ Phase
  • US Execs Look for the Next Silver Bullet Innovation – eMarketer
  • Trends for 2016: Is Execution the New Innovation? (Thinks Out Loud Episode 145)
  • Stop Chasing the Next Big Thing in Digital (Thinks Out Loud Episode 150)