I ran across this fascinating list of links looking at 11 ways the Internet will change everything. What, you mean it hasn’t already? Of course, it’s changing everything. It has been for the last decade plus.
In particular, I found Wired editor Kevin Kelly’s section about lifestreaming prescient, in that more of us are making more of ourselves available to more people every day. Which is what leads sites like Salon’s The Big Money to publish fancy-sounding articles like “The Battle for the Soul of Social Media,” which looks at whether businesses should use social media as a “channel” or as “a way of life.” Of course, it asks the question of what customers want it to be…
Still, here’s the pragmatic part. Social is important for your business, because it is changing your customers’ behavior. For instance, eMarketer finds that social fans are more likely to buy. Which is nice, but how do you get more social fans? These tips will help:
OK, so it’s not the future of the whole Internet. Or even social. But it is something you can put to use today. And that will help you create your own future.
Are you getting enough value out of your small business website? Want to make sure your business makes the most of the local, mobile, social web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today.
Sure, measuring the success of your online marketing can be tough. But, you know more than you think you do. Seriously. You’ve got plenty of simple, low-cost ways to measure your success. How?
Ask your customers. Surveys don’t have to be sophisticated. Just ask your customers where they found out about you. Was it on your website? Facebook? Or maybe your last email? Even better, ask whether they’d recommend you to a friend when they’re settling up. If the answer to that second question is “no,” you’ll want to ask them why not, too.
Coupons. Put a printable coupon on your website good for a discount or value-added offer. While it doesn’t always scale well, it will give you some insights into whether your message is reaching the right customer.
None of these are foolproof. And they require some thought about what you’re looking to measure. But, if it helps you make better business decisions, isn’t a little bit of information better than none at all? Are you getting enough value out of your small business website? Want to make sure your business makes the most of the local, mobile, social web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today. Or subscribe via email. And while you’re at it, don’t forget to follow Tim on Twitter.
Hope you’ve had a great week, Big Thinkers. See you right back here next week. You can count on it.
Are you getting enough value out of your small business website? Want to make sure your business makes the most of the local, mobile, social web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today.
How’s business? We’re closing in on the end of the first quarter, so you’re looking at how you’re doing, right? Just imagine looking back on the first quarter and realizing you’re ahead of your goals and set up for success through the rest of the year. That sounds like fun, doesn’t it?
Are you getting enough value out of your small business website? Want to make sure your business makes the most of the local, mobile, social web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today.
Wow. My entire #FB feed right now is about nothing except the Canada-U.S. hockey game. #
I am banging 'em out today. God, I love productive days. #
@davistar Oh, I know those days well. I'm working to ensure I spend less time on "busy-ness" this year and more time on business. in reply to davistar#
Anyone know any pro bono design help for an amazing non-profit project? Simple form/usability design. DM me if you can help. #