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Tim Peter Thinks

Olivia Rasmussen

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June 30, 2016

Tim Peter Helps Hotel News Now Explain 5 Myths About The Search Universe

June 30, 2016 | By | No Comments

Want to drive more direct bookings to your hotel? Click here to learn more


Tim Peter Helps Hotel News Now Explain 5 Myths About The Search Universe

There appear to be many misconceptions around search and how it works best for hotel marketers. Plenty of hotel marketers are searching to find out what’s fact and what’s fiction. Tim Peter, President of Tim Peter & Associates shares his knowledge of search and how to appropriately increase traffic through different social media. For instance Tim explains,

“Things that make you do well in search are the same things that will attract views (on social).”

He continues with thoughts on Google AdWords,

“AdWords falls into SEM (search engine marketing), and SEO really lends a hand to rank higher [in paid search],” Peter said. “Generally I suggest using a mixture of both SEO and AdWords to make certain utmost coverage in SERPs (search engine result pages).”

You can read the whole article on Hotel News Now here.

If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

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June 29, 2016

Is Podcasting Right for Your Business? (Thinks Out Loud Episode 169)

June 29, 2016 | By | No Comments

Is podcasting right for your business? Young women listening to podcast

Is Podcasting Right for Your Business? (Thinks Out Loud Episode 169) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 13m 38s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

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June 28, 2016

15 Colossal Content Marketing Insights to Kick off Your Week

June 28, 2016 | By | No Comments

15 Colossal Content Marketing Insights to Kick off Your WeekHey, Big Thinkers! Hope you’ve had a terrific weekend. Why not take a few minutes to review these 15 colossal content marketing insights to kick off your week? Enjoy:

  1. CMO.com offers up “These 5 Charts That Show The State Of Content Marketing Today.”
  2. In a series of posts, the team here at Thinks explained “Content Marketing: We’re All Publishers Now” and talked about “Why Content Marketing Matters” in a recent podcast episode. In all, these help illustrate why “Content is Still the King.”
  3. CMS Wire has a great piece that explores “Why Adobe Believes in User-Generated Content Marketing” you’ll definitely want to review.
  4. Marketing Charts pulled together research that uncovers useful stats titled, “Content Marketing: Research Reports & Videos/Podcasts Said Effective but Difficult.”
  5. Continuing with the visual theme, eMarketer highlights how, increasingly, “Marketers Rely on Visual Content for Social Platforms.”
  6. Similarly, the Nieman Journalism Lab quotes Facebook’s Nicola Mendelsohn, who says “Your News Feed will likely be ‘all video’ in five years.”
  7. On a highly related note, industry analyst Benedict Evans posits that “Video is the new HTML.”
  8. Each of these items helps underscore this “2016 Top Trend: Make Room For Mobile Video.”
  9. These trends aren’t just limited to B2C marketers. Marketing Charts also has data that shows “B2B Content Marketers See Bigger Role Coming For Social and Video.”
  10. Adding to that conversation, MarketingProfs offers this look at “B2B vs. B2C Content Marketing: Stuff You Need to Know” that you’ll definitely want to review.
  11. Once you create your content, of course, you’ll want people to see it. To help, Social Media Today listed “3 Ways to Get Influencers To Share Your Content.”
  12. And, of course, search plays a key role. Which is why these “Eight ways content marketing and SEO can work together” from ClickZ made it onto this list.
  13. Not seeing the results you’re looking for? Direct Marketing News has a great piece to help you “Discover a Fix for the Content Blues.”
  14. Similarly, the fine folks at CMO.com offer these tips on “Why Your Content Is Missing The Mark.”
  15. And finally, over at the Future of Commerce blog they’ve outlined a set of insights on “How to Get People to Consume Your Content in a Noisy World” that you might want to check out.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

June 26, 2016

6 Super Summer Hotel Marketing and Distribution Tips: Hospitality Marketing Link Digest

June 26, 2016 | By | No Comments

Super Summer Hotel Marketing and Distribution Tips: Hospitality Marketing Link DigestWant to drive more direct bookings to your hotel? Click here to learn more


Hey, Big Thinkers! Hope you’re enjoying a spectacular summer day out there, so I won’t make you wade through a huge setup this week. But make sure you check out this round-up of 6 super summer hotel marketing and distribution tips from the past week. Enjoy:

  1. TTG Media said that “OTAs outperform market thanks to mobile,” which is almost certainly true. Note that in a recent article on Retail Customer Experience, Priceline Group claimed, “We Are a Platform for Experience.” And that focus on customer experience — guest experience — provides OTA’s a significant edge in the marketplace.
  2. Of course, just because the OTA”s have an edge doesn’t mean you’re in big trouble. For instance, these “6 Key Hotel E-commerce Tips: A Cheat Sheet to Drive Direct Business” will help point you in the right direction. You’ll also want to review this post that asks “Is Social a Waste of Time for Hotel Marketers?” The short answer is “no,” but be sure to read the whole thing to see why… and what you should do about it.
  3. While we’re on the topic of OTA’s, by the way, you might also want to review this pair of posts about “OTA’s vs. Chain Brands: Expedia Comes Out Swinging” and “Are Hotel Brands Doomed?” Good stuff.
  4. Buying Business Travel looked at “How Personalization Is Affecting Business Travel.” This is a topic near and dear to my heart, given that we’ve looked at “Why Hotel Marketing Depends on Personalization” and the fact that “Personalization Starts With a Person” in the recent past. Be sure to check out all of the articles to see why this trend will play an increasingly important role in your hotel marketing over the next year.
  5. Another great post you won’t want to miss this week is this look at the “Four Key Elements of Modern Hospitality Marketing.”
  6. Finally, Tnooz wrote this post, “Listen up, Grandad, messaging is the new talking” that, among other things, helps illustrate “Why I’m Bullish on Mobile Payments and Messaging.” Good reading to get your week off on the right foot.

If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

June 24, 2016

11 Exceptional E-commerce Posts from the Past Week: E-commerce Link Digest

June 24, 2016 | By | No Comments

11 exceptional e-commerce posts from the past week

Just got back from New Orleans last night Big Thinkers, so I hope you won’t mind if we skip the setup and just jump straight into these 11 exceptional e-commerce posts from the past week that we’ve pulled together for you. Enjoy:

  1. Leading off, ComputerWorld reports that “Google revs its A.I. engines.” We also put together this collection featuring “VR, AI, and UX: 7 Posts Highlighting Top Trends for 2016” that you’ll definitely want to check out.
  2. We’ve got a ton of great content marketing tips for you this week, Big Thinkers. For starters, CMO.com offers “These 5 Charts That Show The State Of Content Marketing Today,” while eMarketer has data that shows “Social Media Engagement, Content Marketing Prove Key in Canada.” Somehow I suspect that ain’t just true in Canada.
  3. Marketing Profs provides this look at “B2B vs. B2C Content Marketing: Stuff You Need to Know” that’s really cool. And Marketing Charts unveils data that says “B2B Content Marketers See Bigger Role Coming For Social and Video.” Pretty useful stuff.
  4. We recently rounded-up these “11 Data-Driven Marketing Insights” and “9 Must-Read Personalization Insights to Start Your Week Off Right” that you won’t want to miss.
  5. Of course, you need quality data to make both your personalization and overall data-driven marketing efforts work. CMO.com spoke with Naomi Le Get who says, “Accuracy is Needed For Data-Driven Marketing To Work,” while a study outlined by Marketing Charts shows that “2 in 3 US Execs Say Inaccurate Data Harms Customer Trust.” Sounds about right to me.
  6. Business2Community wrote “Here’s What Mary Meeker’s Annual Report On Internet Trends Means For The E-commerce Industry” while we got more granular and looked at “What Mary Meeker’s 2016 Internet Trends Report Really Means for Your Business” in an episode of our Thinks Out Loud e-commerce and digital strategy podcast the other day.
  7. Speaking of e-commerce, Marketing Charts put together this data, “Consumers Rank Their Most Important Features of A Great E-Commerce Site,” that you’ll want to review.
  8. eMarketer recently took a look at “How to Make Multichannel Marketing Work”
  9. Forbes answered a fairly important question the other day when they asked “Does Your Business Really Need A Mobile App?” Short answer: “No.”
  10. A post from here on Thinks collected “10 Must-See Marketing Posts from the Past Week” and these “13 Near-Perfect Posts Featuring Future Marketing Trends” for you.
  11. And finally, we’ll round out this set of 11 exceptional e-commerce posts from the past week for you with a survey from Marketing Charts that asked, “As Marketing Complexity Rises, Where Are Marketers’ Biggest Digital Gaps?” As it happens, I took a shot at answering that question this past week on Thinks Out Loud with “How to Keep Up With Technology as a Marketer: The Quick and Dirty Guide.” Great stuff all around.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

June 23, 2016

How to Keep Up With Technology as a Marketer: The Quick and Dirty Guide (Thinks Out Loud Episode 168)

June 23, 2016 | By | No Comments

How to Keep Up With Technology as a Marketer: The Quick and Dirty Guide (Thinks Out Loud Episode 168)

How to Keep Up Technology as a Marketer: The Quick and Dirty Guide (Thinks Out Loud Episode 168) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 14m 43s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

By

June 20, 2016

9 Must-Read Personalization Insights to Start Your Week Off Right

June 20, 2016 | By | No Comments

9 Must-Read Personalization Insights to Start Your Week Off Right

It’s no secret that content is still king when it comes to digital marketing. But it’s equally true that to unleash the full power of your brand’s content marketing, you’ve got to use your customer’s context and data to personalize their experience. That’s why we’ve said for some time that yes, content is king, but context is queen and data is the crown jewels. When used well, the three elements work together to provide your customers a truly “royal” experience — and to drive business results for you. But, it’s a complicated topic, so where do you begin? For starters how about you check out these 9 must-read personalization insights to start your week off right. Enjoy:

  1. Kurt Heinemann has a great piece on CMO.com that breaks down “The New Era Of Individualized Commerce.” Kurt provides a terrific view of where we are today with personalized experiences — and where we still need to go.
  2. Heike Young and the Salesforce.com team outline “4 Facts for Marketers About Personalization” on a recent episode of their Marketing Cloudcast podcast that’s well worth a listen.
  3. Speaking of podcasts, our own Tim Peter explained “Why Digital Demands Personalization and Customer Focus” in a recent episode of Thinks Out Loud, our weekly e-commerce and digital strategy podcast that you’ll definitely want to check out too.
  4. If you’re just getting started with personalization for your organization, Jeff Zych of Optimizely offers a very thorough, very useful look at “How to Run Your First Personalization Campaign” that you won’t want to miss.
  5. Fiona Adler of Forrester explains “Why Your Organization Is Approaching Personalization Wrong” and offers some great tips on how to avoid those mistakes.
  6. Chris Goward of Wider Funnel follows that up with his look at “How to succeed at segmentation and personalization.”
  7. We put together a presentation for travel marketers about “Using Data to Put Personalization to Work for Your Property” and illustrated why “Personalization Starts With a Person.” But don’t let the travel focus fool you. The ideas work equally well for many businesses.
  8. Kevin Lindsay wrote a piece last week for Adobe’s Digital Marketing Blog that outlined “Five Steps to ROI With Content Personalization” you won’t want to miss.
  9. And, keeping with that theme of driving ROI from personalization, don’t miss Hubspot’s Katie Carlin’s take on “Increasing Audience ROI with Personalization.” Outstanding insights all around.

Personalizing your content is a process. Getting it right takes work. But by remembering that content is king, context is queen, and data is the crown jewels, you can begin to provide your customers with an outstanding experience every time. And these 9 must-read personalization insights will do a lot more than just start your week off right. They’ll help you jump-start your business success too.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

June 19, 2016

6 Significant Travel Marketing Posts from the Past Week: Hospitality Marketing Link Digest

June 19, 2016 | By | No Comments

Want to drive more direct bookings to your hotel? Click here to learn more


6 Significant Travel Marketing Posts from the Past Week

Hiya, Big Thinkers! Hope y’all are having a wonderful Father’s Day weekend. We’re celebrating Father’s Day here at Thinks Central, so hope you don’t mind if we skip the setup and get right to these 6 significant travel marketing posts from the past week. Enjoy:

  1. Dennis Schaal from Skift interviews JetBlue’s Marty St. George as part of their CMO Interview Series, and St. George says “Our Biggest Challenge Is Being Cool.”
  2. The folks over at Snaphot have put together this infographic featuring “Types of Hotel Data,” which makes a great complement to these “11 Data-Driven Marketing Insights to Start Your Week Off Right.”
  3. TTG Asia says the travel industry sees a wave of interest in messaging chatbots. This helps illustrate “Why I’m Bullish on Mobile Payments and Messaging.” While you’re at it, you might also want to review these “Five Reasons Marketers Need to Get Ready for Mobile Messaging.”
  4. Lucas Matney of TechCrunch reports “Airbnb begins testing City Hosts program to give guests guided one-of-a-kind experiences.” For more insights into why this matters, you’ll want to see our past coverage of Airbnb, including “How Safe Are Independent Hotels from Airbnb?” and “Are Hotel Brands Doomed?”
  5. Shifting gears, Travel Weekly says that “TripAdvisor’s Instant Booking rollout proving to be costly.”
  6. Similarly, Tara Lachapelle and Rani Molla explain why “Priceline Is Due for a TRIP” (i.e., buying TripAdvisor). Collectively, these last couple of posts might provide you some useful insights to answer the question, “What in the World are Priceline and TripAdvisor Up To?”

If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

June 17, 2016

13 Near-Perfect Posts Featuring Future Marketing Trends: E-commerce Link Digest

June 17, 2016 | By | No Comments

13 Near-Perfect Posts Featuring Future Marketing Trends: E-commerce Link Digest

There’s lots of talk about the way digital shapes our world every day. Not just among marketers, but among your friends, family, fans, and followers too. That’s why it’s worth a few minutes to review these 13 near-perfect posts featuring future marketing trends because they’re going to shape everyone’s experience online… and maybe not so far in the future, either. So let’s get right to it, OK? Enjoy:

  1. Austin Frakt of the New York Times looks at a huge shift coming down the road in his article, “You Mean I Don’t Have to Show Up? The Promise of Telemedicine.” Healthcare is one of many industries only just beginning to see the effects of digital transformation… and it won’t be the last. But the crazy part is what this means for all kinds of service delivery, not just medicine. And that’s definitely worth thinking about.
  2. Jonathan Shieber broke news on TechCrunch that “Twitter tunes up SoundCloud with a fresh investment.” One potential reason? The rising popularity of podcasting, which Ben Thompson of Stratechery examined here and, ironically enough, in a podcast here.
  3. Speaking of podcasts, you might like to sample our weekly e-commerce and digital strategy podcast, Thinks Out Loud, here.
  4. Over on Fortune, Leena Rao explained “How PayPal Plans to Get Back on Top in Digital Payments,” which we also looked at a bit in “A Quick Snapshot of the State of Mobile Payments.”
  5. Shifting slightly from mobile payments to mobile search, Emily Adams over on Mobile Commerce Daily explained some ways to stay on top of mobile search habits to benefit from Google’s ‘Micro-Moments.’
  6. eMarketer rounded-up a bunch of data that suggests growth in time spent with media is slowing. That data also suggests that we’ve hit “peak attention,” with few opportunities apart from multi-tasking (i.e. users consuming multiple media types at the same time) to grow the pie.
  7. Another possible culprit? The growth of messaging stealing some share from “traditional” media consumption (even if some of that is already digital). For instance, Sarah Frier at Bloomberg highlights how Snapchat has redesigned its app to shift attention to media channels. This really matters for those in media because, according to Marketing Charts, “Snapchat User Forecast Sees Strong Youth Skew Continuing Through 2020.” In other words, by moving media to where the eyes are, media companies might still steal share from their competition despite “peak attention.”
  8. All of the above help highlight why I’m bullish on mobile payments and messaging.
  9. Did you happen to see this recent report from Reuters published on Fortune.com, “Tech CEOs Declare This the Era of Artificial Intelligence”? We collected a set of insights about “VR, AI, and UX: 7 Posts Highlighting Top Trends for 2016” that you might want to review.
  10. Cora Lewis from BuzzFeed takes a slightly “glass half empty” view of these changes, noting “As Tech Evaporates Jobs, ‘The Tipping Point Will Be Driverless Trucks’.” It’s absolutely possible, though I suspect a bit too pessimistic. One big reason? We’re not the first generation to live through a technological upheaval, and, despite a population increase of around 1,800%, most people have managed to find jobs. Clearly I could be wrong about this. And, clearly, some folks will almost certainly be impacted along the way. But I’m guardedly optimistic in the longer term.
  11. By the way, in case any of these changes make you wonder how people fit in, George Dvorsky writes that “Humans With Amplified Intelligence Could Be More Powerful Than AI.” So we’ve got that going for us.
  12. One consequence of these changes of course is that all of a sudden, we’re really starting to see “What the Future of Marketing Might Look Like,” as a recent podcast episode explained. And if you like that, you might also like this episode called “A Quick Postcard from the Future of Digital” too.
  13. Speaking of the intersection of digital, people, and marketing, John Ounpuu wrote a thought-provoking piece on CMO.com that proposes “Why Less Digital Is Better Digital.” A recent Epsilon report also highlighted on CMO.com says “Digital Matters, But So Do People.” I completely agree, arguing that “It’s Not ‘Mobile First.’ It’s ‘Customer First.'” And that seems like a great thought to close out this look at 13 near-perfect posts featuring future marketing trends, don’t you think?

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

June 15, 2016

Microsoft and LinkedIn: The Essential Question Marketing Leaders Must Ask (Thinks Out Loud Episode 167)

June 15, 2016 | By | No Comments

Microsoft and LinkedIn: The Essential Question Marketing Leaders Must Ask (Thinks Out Loud Episode 167)

Microsoft and LinkedIn: The Essential Question Marketing Leaders Must Ask (Thinks Out Loud Episode 167) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 15m 54s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this post.