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Tim Peter Thinks

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July 22, 2016

7-Plus Can’t Miss Mobile Commerce Strategy Posts: E-commerce Link Digest

July 22, 2016 | By | No Comments

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7-Plus Can't Miss Mobile Commerce Strategy Posts: E-commerce Link DigestWell, Big Thinkers, that’s another week in the books. Let’s skip any fancy setup this time around and just get right to these 7-plus can’t miss mobile commerce strategy posts, part of the ongoing E-commerce Link Digest series. Enjoy:

  1. Business Insider takes a look at the “Payments Ecosystem – Data & Business Potential,” which helps underscore “Why I’m Bullish on Mobile Payments and Messaging” and “Why Mobile Payments Will Rule.”
  2. The team here at Thinks rounded-up this set of “13 Excellent E-Commerce and Digital Strategy Insights” from the E-commerce Link Digest series as well as these “32 Killer Resources to Improve Your Digital Strategy: The Top Posts of 2016 (So Far)”
  3. A great episode of our Thinks Out Loud podcast reveals “How to Keep Up With Technology as a Marketer: The Quick and Dirty Guide” for you. That’s clearly useful info, since as Sheryl Pattek of Forrester asks on CMO.com, “CMOs, Your Role Is Evolving — Are You Keeping Up?”
  4. We’re going to stick with CMO.com for a moment, where Giselle Abramovich put together a great collection of “15 Mind-Blowing Stats About Millennials” that will help you connect with that critical segment.
  5. Blair Symes wrote a terrific piece for Chief Marketer that outlines “8 Omni-Channel Marketing Pitfalls to Avoid” and that pairs nicely with this set of “8 Killer Entries About Improving E-commerce Experience.”
  6. Michael Brenner writing at Marketing Insider Group explains why “Personalization Is the Future of Content Marketing.” If you liked that, you might also enjoy this group of “15 Colossal Content Marketing Insights to Kick off Your Week” or this reminder that “Content is Still The King.”
  7. Finally, let’s round out this week’s round-up of 7-plus can’t miss mobile commerce strategy posts with these “12 Powerful Posts Featuring the Top Mobile and E-commerce Trends”

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

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July 21, 2016

The New Digital Strategy Playbook Part 2: Electric Boogaloo (Thinks Out Loud Episode 172)

July 21, 2016 | By | No Comments

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The New Digital Strategy Playbook Part 2

The New Digital Strategy Playbook Part 2: Electric Boogaloo (Thinks Out Loud Episode 172) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 15m 45s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

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July 18, 2016

Don’t Get Hung Up On Smartphones: Put Your Customer First

July 18, 2016 | By | No Comments

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Don't Get Hung Up On Smartphones: Put Your Customer First

I don’t want to make fun of my friends at eMarketer, but they have a real knack for burying the most important reality sometimes. eMarketer released research today that mobile and tablet together now represent over 50% of the internet-connected devices in most people’s homes. And that’s undoubtedly an impressive finding. It’s just not the most important one.

What the data hides is that the overwhelming majority of customers own multiple devices and that they use all of them to solve their problems, switching as needed to get the best answer. Over 80% have both mobile and desktop devices. So, sure, the single most common connected device in the home is the smartphone, with greater than 37% of the study owning one. Desktops and laptops represent another 28% ownership. And almost one-fifth of customers also own connected devices like DVRs, set-top boxes, and Blu-ray players — which, to be fair, will see a lot more movement with the rapid rise of Amazon’s Echo, and Google and Apple’s forthcoming entries into the home AI space.

But the key fact is that most of your customers own multiple devices. And they’ll use whichever one helps them accomplish their goals. That’s the new normal.

This speaks to the ongoing trends that we’re seeing. It’s important to recognize that despite the number of people we’re seeing own smartphones (or tablets or what-have-you), it’s not mobile-first; it’s customer first. By focusing on devices, too many companies put too much emphasis on things like their website design or their mobile app design or their social platform pages. And what that really means is that they’re putting more effort into the frame then into the picture it contains.

You’ve heard me say many times before that “content is king, context is queen, and data is the crown jewels.” Those attributes play a key role in the new digital strategy playbook that I started talking about over on our Thinks Out Loud podcast last week. That playbook tries to put the emphasis where it belongs: on the customer and on answering their questions.

So don’t get hung up on smartphones. Or tablets. Or messaging. Or whatever else comes next. And let’s not bury the most important fact: devices are secondary; put your customer first.

Want to learn even more? Well, if you’re looking to hear about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

July 17, 2016

10 Terrific Travel Marketing Posts from the Past Week: Hospitality Marketing Link Digest

July 17, 2016 | By | No Comments

Want to drive more direct bookings to your hotel? Click here to learn more


10 Terrific Travel Marketing Posts from the Past Week: Hospitality Marketing Link Digest

Hey, Big Thinkers! Hope you’re having an amazing weekend. And hope you won’t mind if I let you enjoy your weekend a little more by skipping any big setup and simply presenting you these 10 terrific travel marketing posts from the past week as the latest entry into the Hospitality Marketing Link Digest series. Enjoy:

  1. Leading off, you’ll want to check out these “21 Can’t Miss Travel Marketing Insights: The Top Posts of 2016 (So Far)” as selected by your fellow Thinks readers.
  2. Hotel Marketing breaks down “Airbnb vs. Hotels: New Study Reveals Key Consumer Purchase Drivers.”
  3. Fortune takes a good look at “How Restaurants Use Instagram and OpenTable to Gather Data on Diners,” which is a key step towards delivering more personalized and more effective services to your guests (something we looked at in more detail in “The New Digital Strategy Playbook: Part 1”).
  4. Speaking of Instagram, don’t miss this excellent article that asked, “Is Social a Waste of Time for Hotel Marketers?”
  5. According to Tnooz, “Boxever Says Travel Brands Need to Improve Personalization.” No doubt. If you’re interested in actually accomplishing that, you might want to remember that “Personalization Starts With a Person.”
  6. In case you couldn’t make it to HITEC this year, be sure to watch “This Week in Hospitality HITEC Round-Up and Recap” featuring our own Tim Peter, as well as industry thought leaders, Robert Cole, Loren Gray, and Ed St. Onge.
  7. Hetras provides “11 Digital Marketing Tips to Differentiate Your Hotel” that are worth reviewing.
  8. The fine folks at EyeForTravel ask “Talking Technology: Is This What Hotel Guests Really Want?”
  9. While we’re on the topic of technology, Tnooz uncovers “What CMOs Need to Hear About Chatbots.” And while we’re on that topic, you might want to review Five Reasons Marketers Need to Get Ready for Mobile Messaging as well as listen to hear “Why I’m Bullish on Mobile Payments and Messaging.”
  10. Finally, why not round out this week’s list of 10 terrific travel marketing posts from the past week with these “5 Helpful Hospitality Marketing Stories for You” from the Hospitality Marketing Link Digest series for you. Great stuff to start your week off right.

If you’re looking for even more travel marketing goodness, you might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

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July 15, 2016

13 Excellent E-Commerce and Digital Strategy Insights: E-Commerce Link Digest

July 15, 2016 | By | No Comments

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13 excellent e-commerce and digital strategy insights

Howdy, Big Thinkers. I’m just back from a couple days of client meetings in New York City (which, admittedly, is just across the river), but I’m betting you would like to skip the setup and just get right to this round-up of 13 excellent e-commerce and digital strategy insights, this week’s entry into the E-commerce Link Digest series. So that’s what I’ve done for you. Enjoy:

  1. Let’s kick off this week’s list with these “32 Killer Resources to Improve Your Digital Strategy: The Top Posts of 2016 (So Far)” from right here on Thinks.
  2. And on our Thinks Out Loud podcast this week, I took a look at “The New Digital Strategy Playbook: Part 1” that’s definitely worth a listen.
  3. Over on Brand Quarterly, Bryan Kramer writes, correctly, that “People Buy Emotions Not Things.” It’s a simple point, but one that’s incredibly important to remember too.
  4. On a related note, and also on Brand Quarterly, Ana Andjelic lays out “Luxury’s Lesson To Brands: Get Your Customer Experience Right.” All I can say is, “yep.”
  5. Marketing Charts shares research that asks “What Does It Take to Get the Customer Experience Right?” On a similar note, we’ve got this set of “8 Killer Entries About Improving E-commerce Experience” for you to review from the E-commerce Link Digest series as well as this Thinks Out Loud episode on “Driving Seamless Experiences in 2016.”
  6. Writing at The Drum, Stephen Lepitak epxlains “How Google Plans on Using VR To Connect People With Memories, Experiences and Places” that’s well worth a read.
  7. Jason Miller has a post over on LinkedIn called “A B2B Marketer Spends a Month with Snapchat” that’s definitely worth a read.
  8. Marketing Charts finds that, for “Traditional TV Viewing, What A Difference 5 Years Makes,” further underscoring “2016’s Top Trends: Make Room For Mobile Video.”
  9. Veronika Bernkammer on the Future of Commerce blog says “When It Comes to Personalization, ‘Dear First Name’ Is Not Good Enough.” Damn straight.
  10. While we’re on the subject of personalization, don’t miss these “9 Must-Read Personalization Insights to Start Your Week Off Right.”
  11. I loved Joshua Nite’s piece on the Top Rank Blog that uncovered “How to Turn Undervalued Content into Content Marketing Gold (The Trick is Repurposing),” especially when you pair it with these
    “15 Colossal Content Marketing Insights to Kick off Your Week.”
  12. It also seems like a good time to remind you that “Content is Still the King.”
  13. Finally, as we close out this week’s recap of 13 excellent e-commerce and digital strategy insights, make sure you give a listen to this podcast episode that outlines “How to Keep Up With Technology as a Marketer: The Quick and Dirty Guide” when you have a moment. You’ll be glad you did.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

July 13, 2016

The New Digital Strategy Playbook: Part 1 (Thinks Out Loud Episode 171)

July 13, 2016 | By | No Comments

Team brainstorming the new digital strategy playbook, part 1

The New Digital Strategy Playbook: Part 1 (Thinks Out Loud Episode 171) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 14m 19s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

By

July 12, 2016

21 Can’t Miss Travel Marketing Insights: The Top Posts of 2016 (So Far)

July 12, 2016 | By | No Comments

21 Can't Miss Travel Marketing Insights: The Top Posts of 2016 (So Far)Want to drive more direct bookings to your hotel? Click here to learn more


Well, Big Thinkers, we’ve made it halfway through the year. And, as we like to do around here, it’s time to round-up everything that you and your fellow readers here at Thinks have read and responded to all year long. As with yesterday’s countdown of e-commerce and digital strategy posts, I’ve broken the list into two sets. The first featuring our regular Travel Tuesday posts, and the second recapping the best of our ongoing Hospitality Marketing Link Digest series. And now, without further ado, I give you these 21 can’t miss travel marketing insights: the top posts of 2016 (so far). Enjoy:

21 Can’t Miss Travel Marketing Insights: The Top Posts of 2016 (So Far)


Part 1 – The Travel Tuesday Series

  1. The biggest post of the year so far, by a wide margin, looked at the current distribution landscape and found that, when it comes to “OTA’s vs. Chain Brands: Expedia Comes Out Swinging.” You’re definitely gonna want to read this one.
  2. Another huge post from the first half of the year (though, technically it was published late last year), asked “Is Social a Waste of Time for Hotel Marketers?” The answer is a clear “no,” but be sure to read the whole thing to find out why.
  3. Digest

  4. You want insights and information? You want to know what’s going on in the world of hospitality digital marketing? You want to fill your rooms and grow your revenues? Then these “8 Outstanding Lessons from the 2016 HSMAI Digital Marketing Strategy Conference” are just what you’re looking for.
  5. I’d mentioned yesterday how important the role content plays has become over the last year. Well, that’s equally true for hospitality marketers too. In fact, as this post highlights, “For Travel Marketers, Content is Still King.”
  6. Following up on the concept of content marketing’s importance, your fellow Big Thinkers really enjoyed this post that explored “Content Marketing For Hotels: 2016’s Must-Watch Trend” in detail. Check it out to see why for yourself.
  7. Man, Expedia has been making some headlines in the distribution space this year — and not for good reasons. A post from just a couple months back calls “Expedia’s Accelerator Program ‘A Wolf in Wolf’s Clothing.'” Sad, but true.
  8. Another hugely popular post broke down the “Four Key Elements of Modern Hospitality Marketing” for you to apply as soon as you’re ready.
  9. One of those four key elements gets a spotlight of its own in this post that explained “Why Hotel Marketing Depends on Personalization.”
  10. Several presentations I’ve given over the past few months made your list of top posts, including this one that explored “2016’s Key Hospitality Marketing Trends.” You won’t want to miss that one.
  11. Some of our monthly “best of Thinks Travel Tuesday” posts were really popular among your fellow readers, including this set of “7 Sensational Marketing and Distribution Insights: the Top Posts of February” and these “8 Top-Notch Travel Marketing Posts from the Past Month: The Top Travel Marketing Posts of January (Plus December’s Too).” Definitely worth a look.
  12. We’re starting to see any number of new entrants into the travel space create both opportunities and threats to hospitality marketers. This next post provided deeper insights into the trends when it explored “How Google, Uber, and Foursquare Plan to Revolutionize Travel.”
  13. While this collection of “16 Key Insights: The Top Travel Marketing Posts of 2015” captured the top posts from last year, many of its lessons apply just as well right now and is definitely worth another look.
  14. We’ll round-out this section of our look back at these 21 can’t miss travel marketing insights: the top posts of 2016 (so far) with another presentation, this one providing insights into “Using Data to Put Personalization to Work for Your Property.”

But don’t worry. We’re not done yet…

21 Can’t Miss Travel Marketing Insights: The Top Posts of 2016 (So Far)


Part 2 – The Hospitality Marketing Link Digest Series

As mentioned above, I’ve gone ahead an broken out our ongoing Hospitality Marketing Link Digest series posts separately, but highlighted the relevant topics in each of their titles for you. You can review the ones most appropriate to your needs, or when you get a moment, check out the entire set. Enjoy:

  1. 5 Fantastic Insights Into 2016 Travel Marketing Trends
  2. 8 Excellent E-Commerce Insights to Round out the Year
  3. 5 Fantastic Posts Featuring Top Travel Marketing Trends
  4. 7 Sensational Social Hospitality Marketing Insights
  5. 6 Important Hotel Marketing Posts from the Past Week
  6. 5 Insightful Travel Marketing Messages
  7. 7 Spectacular Hotel Marketing Posts This Week
  8. 6 Spectacular Resources for Hotel Marketers from the Past Week

If you’re looking for even more travel marketing goodness, you might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

July 11, 2016

32 Killer Resources to Improve Your Digital Strategy: The Top Posts of 2016 (So Far)

July 11, 2016 | By | No Comments

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killer resources to improve your digital strategy: the top posts of 2016 (so far)

Now that we’ve made it through the first half of the year, Big Thinkers, it seemed as good a time as any to collect the top posts of the year… so far anyway. For ease of navigation, I’ve gone ahead and broken out our weekly E-commerce Link Digests separately from the main list, and you can find them below either by scrolling or by clicking this link. Now, without further ado, I give you these 32 killer resources to improve your digital strategy: the top posts of 2016 (so far). Enjoy:

  1. The top post from 2016’s first half was a hugely popular episode of our Thinks Out Loud e-commerce and digital strategy podcast that looked at “Driving Seamless Experiences in 2016.” Give it a listen to see why so many of your fellow Big Thinkers tuned in.
  2. Without question, the rise of content marketing has taken center stage as 2016’s most important trend, which undoubtedly led to the success of our next couple of posts. First, “2016’s Top Trends: Make Room For Mobile Video,” examines what happens when every customer carries a camera (something we’ve seen clearly demonstrated in remarkable detail in the last week).
  3. Continuing the content marketing theme is this post that proudly proclaims, “Content is Still the King.” You’re damn right it is.
  4. Another hugely popular episode of our Thinks Out Loud podcast asked — and answered — the critical question, “What Drives Growth in 2016?”
  5. Next up, we’ve got some of our monthly “best of the blog” posts, including these “7 Special Digital Strategy Insights: The Top Posts of February, 2016,” a wonderful set of “8 Excellent Digital Delights: The Top Posts of January, 2016 (With Bonus Insights),” and these “8 Surprising Mobile and E-commerce Insights: The Top Posts of May, 2016” for you. Be sure to check out the entire collection.
  6. If content marketing is the top trends we’re seeing take hold in 2016, the growth of messaging and bots represents the second biggest. Which is why you must read these “Five Reasons Marketers Need to Get Ready for Mobile Messaging” as soon as you can.
  7. I hesitated to include this look at “Authenticity” in this top posts list for the same reasons I hesitated to write the post in the first place. It’s tough to talk about our heroes publicly without sounding corny or goofy or a bit like a raving fanboy. Of course, since the post itself speaks to authenticity, we sometimes need reminding that it’s OK to be corny, goofy, or a raving fanboy. At least I did. I hope you enjoy it.
  8. Thinks Out Loud places another key entry into our round-up of 2016’s top posts (so far, anyway), with this exploration of “Three Trends to Watch in 2016.” Mobile and video represent a couple of those trends. As for the last? Well, you’ll just have to listen and see for yourself.
  9. Add one more episode of Thinks Out Loud to your “can’t miss” list, with this excellent post that asks, “Trends for 2016: Is Execution the New Innovation?”
  10. While a bit further into this round-up of key resources, this post about “The Digital Strategy Myth” remains a personal favorite for the year so far. Check it out to see why and it just might become a favorite of yours too.
  11. Another big personal favorite from the year-to-date is this fantastic look at “11 Data-Driven Marketing Insights to Start Your Week Off Right” that unlocks the key to a critically important topic for all marketers today.
  12. Even though we presented these “4 Necessary New Year’s Resolutions for Digital Marketing Success” on Thinks Out Loud way back at the beginning of the year, they’re just as relevant midway through it, too. Give a listen to see why for yourself.
  13. This terrific look at “VR, AI, and UX: 7 Posts Highlighting Top Trends for 2016” from a few weeks back catapulted these important trends into the forefront of our ongoing discussion around the effects of technology on marketing. And I guarantee you, it won’t be the last time we talk about these three trends this year.
  14. Be sure to check out this podcast episode that explains “Why Digital Demands Personalization and Customer Focus” when you get a minute. As with a number of the trends we’ve looked at so far, they’re going to be on your radar a ton in the coming months.
  15. You’ve probably heard people talk about lean product development and agile project methodologies before. But do you know how to get started? These “5 Key Questions for Creating a ‘Test and Learn’ Culture” can help point you in the right direction.
  16. It probably won’t shock you to learn that mobile, video, content marketing, and customer experience represent just a few of these “6 Key Trends Driving E-commerce in 2016” that we uncovered on Thinks Out Loud. But be sure to listen to the whole episode to see how they all tie together — and how you can make them work for your brand and business.
  17. While technically a recap of last year’s top posts, this round-up of “20 Key Concepts for the Year Ahead: The Top Posts of 2015” will help you recognize the trends that will continue to shape your marketing and e-commerce activities all year long.
  18. And, as we round-out the first chunk of top posts from 2016 (so far), you might feel a bit overwhelmed by the speed and volume with which trends keep flying at you. Given that, you might also appreciate this look at “How to Keep Up With Technology as a Marketer: The Quick and Dirty Guide” from a recent episode of Thinks Out Loud. Be sure to give it a listen.


More Killer Resources: The Best E-commerce Link Digests of 2016 (So Far)

Along with our Thinks Out Loud podcast represented so frequently in the first part of the round-up, one of the most popular features on the blog are the weekly entries of the E-commerce Link Digest series. And, since most of their titles are both fairly self-explanatory (i.e., “exactly what it says on the label”) and often touch on similar themes, it makes much more sense to collect those separately instead of mixing in them in with the main part of the list.

To make it easier for you to find the ones most relevant to your needs, I’ve gone ahead and bolded the primary keywords from each post (though I’d sure love it, and suspect you would too, if you checked out the entire set). So, without further ado, be sure to check out the final 14 entries into our round-up of killer resources to improve your digital strategy: the top posts of 2016 (so far). Enjoy:

  1. 6 Mobile Commerce and Strategy Insights
  2. 10 Must-Read Posts About Mobile Commerce and Content Marketing
  3. 8 Killer Entries About Improving E-commerce Experience
  4. 6 Awesome Insights About Mobile Payments, E-commerce and Even More
  5. 10 Must-See Marketing Posts from the Past Week
  6. A Big Round-Up of Marketing Posts Featuring 2016’s Top Trends
  7. 7 Posts Explaining How to Execute Digital Effectively
  8. 9 Tremendous Posts About 2016’s Top Digital Trends
  9. 7 Super Posts About Mobile Commerce and Customer Experience
  10. 7 Must-Read Marketing and E-commerce Posts
  11. 9-Plus Must-Read Insights Featuring 2016’s Top Digital Trends
  12. 9 New Posts Exploring Digital Trends In 2016
  13. 8 Exceptional Essays to Improve Your Digital Innovation
  14. 9 Necessary Insights Into Mobile Commerce from the Past Week

What, you still want more? Well, if you’re looking to learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

July 10, 2016

5 Helpful Hospitality Marketing Stories for You: Hospitality Marketing Link Digest

July 10, 2016 | By | No Comments

5 Helpful Hospitality Marketing Stories for You: Hospitality Marketing Link Digest

Hope you’re enjoying a wonderful summer’s weekend, Big Thinkers. Here are a handful of 5 helpful hospitality marketing stories for you to set you up right for next week. Enjoy:

  1. Hotel Marketing explores “Airbnb vs. Hotels: New Study Reveals Key Consumer Purchase Drivers.” You’ll definitely want to check that out, as well as this post that asks “How Safe Are Independent Hotels from Airbnb?”
  2. Hetras collected a set of “11 Digital Marketing Tips to Differentiate Your Hotel” that are worth reviewing.
  3. On a similar note, SiteMinder rounded up “3 Great Examples of Hotels That Are Getting It Right on Social Media Marketing.”
  4. We took a look at why “Personalization Starts With a Person” for you.
  5. And, finally, don’t miss “This Week in Hospitality Digital Marketing’s HITEC Round-Up and Recap” from the other day. Really good stuff there.

If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

July 8, 2016

11 Outstanding Insights Into the Future of Digital: E-commerce Link Digest

July 8, 2016 | By | No Comments

Looking to drive results for your business? Click here to learn more.


11 outstanding insights into the future of digitalHey, Big Thinkers! Hope you’re looking forward to a relaxing and enjoyable summer weekend. As you get ready for your adventures over the next few days, spare a moment to review these 11 outstanding insights into the future of digital from this week’s E-commerce Link Digest. You’ll be glad you did. Enjoy:

  1. You’ve heard me explain before “Why I’m Bullish on Mobile Payments and Messaging.” Well, to underscore that point, CNet reports that “Walmart expands mobile wallet service Walmart Pay to 15 more states” and Hotel Marketing “OpenTable Now Lets LA Diners Put It on Their Tab.” I think I’m going to remain bullish on this trend. How about you?
  2. In case you missed it, you’ll definitely want to check out “A Quick Postcard from the Future of Digital” from a recent Thinks Out Loud podcast episode.
  3. CMO.com explained why “Digital Transformation Is A Mindset, Not A Project” in their CMO’s Notebook series (I recently touched on that topic too).
  4. To help you achieve that digital mindset, PSFK offered up “A Roadmap For Navigating The Disruption Economy” and Brand Quarterly put together this list of “Seven Steps To Accelerate Digital Marketing Transformation” that you’ll definitely want to see.
  5. One key component of every digital transformation remains the need to put your customer front and center, which is what makes it so valuable that Marketing Charts asked, “What Does It Take to Get the Customer Experience Right?”
  6. While we’re on the topic of customer-centricity, American Express recently stated that “Retailers need to get out of customers’ way on mobile.” So true. Or to put it another way, it’s not “mobile first;” it’s “customer first.”
  7. And before we close out this theme, you might want to check out these “Six Ways To Win At Digital Experience” and these “4 Marketing Disciplines Critical to Customer Centricity” from the fine folks over at CMO.com and CMO.com.au, respectively (who, amazingly, I’m pretty sure aren’t the same folks).
  8. Switching gears a tiny bit, Marketing Charts has data that shows “1 in 4 Conversations About Brands Reference Online Content.” Seems legit.
  9. Meanwhile, the Joshua Nite over on TopRank Blog explains “How to Turn Undervalued Content into Content Marketing Gold” (as Joshua says, by the way, “the trick is repurposing”). Such good stuff.
  10. Marketing Charts has data (and, go figure, charts) on “Traditional TV Viewing: What A Difference 5 Years Makes” that underscores this post about “2016’s Top Trends: Make Room For Mobile Video.” Good stuff to get you through the weekend.
  11. And, finally, we’ll close out this week’s list of 11 outstanding insights into the future of digital with this also outstanding collection of “15 Colossal Content Marketing Insights to Kick off Your Week.” And I hope your week to come is a good one, Big Thinkers!

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success: