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April 17, 2015

10 Must-Read E-Commerce, Search, and Mobile Posts: E-commerce Link Digest

April 17, 2015 | By | No Comments

10 Must-Read E-Commerce, Search, and Mobile PostsWhat a huge week we’ve had around here, Big Thinkers. Hope you’re knocking it out of the park and having a fabulous early April, too. Without any further ado, take a peek at these 10 must-read e-commerce, search and mobile posts from the past week. Enjoy:

  1. Marketing Charts has a retail e-commerce roundup showing market shares, attractiveness, and more. Cool.
  2. In other e-commerce news, Mobile Commerce Daily says that mobile ticketing transaction volume to double by 2019.
  3. AdExchanger offers up a marketer’s guide to cross-device identity. Good stuff.
  4. Also on the mobile front, Media Posts has data showing 40% of email clicks happen on mobile. While not hugely surprising, those are big numbers and represent one of the reasons why mobile email matters.
  5. BBC News reports on the EU accuses Google Shopping of search ‘abuse’ and I ask “Is This the Death of Google?” while Mashable quotes venture capitalist Paul Kedrosky as saying Google is, um… well, screwed. Hyperbolic headlines aside, this is likely going to represent a really big deal for the search giant — and its competitors — over the coming months.
  6. TechCrunch says LinkedIn raises its game in social media with Elevate, an app to suggest and share stories. Given the importance of content marketing for most businesses today, this is a development worth watching.
  7. TechCrunch also has a great piece on the power of earned media in social images. Very clever idea.
  8. Our old friends at GetElastic provide an infographic guide to cross-selling. I’ve written a white-paper about cross-selling and upselling that you can download from this collection.
  9. You won’t want to miss this post that says “Wow! Digital Influenced $1.2 Trillion In-Store Last Year.” Just a clear sign that digital works.
  10. And, finally, check out this podcast episode that explains
    why millennials matter
    as well as these
    9 amazing Millennial, mobile and digital marketing columns: the top posts from March
    when you get a chance.

And there you go, folks; 10 must-read e-commerce, search and mobile posts from the past week. Looking for more? Then don’t miss past entries from our E-commerce Link Digest series, including these
5-plus can’t miss mobile commerce and marketing posts from the past week
, these 9 superb social and mobile e-commerce missives, these 6 quick e-commerce and digital marketing winners, and the rest of our E-commerce Link Digest series here.

Do you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing? Be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides I had the pleasure of speaking to a great audience yesterday about how to lead digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

x

And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Tim Peter

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April 16, 2015

Is This The Death of Google? Thinks Out Loud Episode 119

April 16, 2015 | By | No Comments

Shifts in mobile and antitrust combined may lead to the death of Google

Is This the Death of Google? – Headlines and Show Notes

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Contact information for the podcast: podcast@timpeter.com

Technical details: Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 15m 26s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], subscribe via our dedicated podcast RSS feed (or better yet, given that Google has now killed Reader, sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player below:

Tim Peter

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April 14, 2015

The Big Myth About Digital Strategy (Travel Tuesday)

April 14, 2015 | By | No Comments

Big myth about digital strategyIn my columns for Hotel News Now over the last year or so, I’ve looked at 3 ways to compete with OTA’s, how to use your data to drive growth for your hotel and minimize the cost of using intermediaries. But this month, it seemed worthwhile to question the whole underpinning of your digital marketing, e-commerce, and distribution strategy. In particular, I wanted to explore a big myth about digital strategy:

“One of the biggest myths surrounding digital strategy is its overarching emphasis on the digital component. Sure, digital is important, but it’s not the whole enchilada. I realize that might sound weird to many of you—particularly coming from a digital strategy consultant—but so much of what makes digital work is more about your organization’s culture and leadership than anything to do with distribution dominance, paid search prowess or social marketing mastery.

When you hear people around you talk about companies that have “digital in their DNA,” what they mean is the company succeeds despite the rapid changes we’re seeing in the marketplace—they don’t depend on any specific channel or tactic to achieve their goals and aren’t caught off-guard when the market suddenly shifts from search to social or from online travel agency to meta. Digital winners don’t divide their world solely into OTA or direct, search or social, media or mobile to drive reservations and revenue.”

Curious about the rest? Be sure to read the whole column at Hotel News Now.

And if you want to learn even more about how customers changing behavior shapes e-commerce and marketing, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent webinar, “Digital Marketing Directions 2015: Three Key Trends Driving Your Hotel Marketing Next Year” here:


(And, yes… you can hire me to speak at your next event, too).

Finally, you might also want to check out some of our past coverage of the mobile, local, social web and how to make it work for your business, including:

Tim Peter

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April 12, 2015

8 Exceptional Hospitality Marketing Posts from the Past Week: Hospitality Marketing Link Digest

April 12, 2015 | By | No Comments

8 Exceptional Hospitality Marketing Posts from the Past WeekHope you’re all having a lovely spring weekend, Big Thinkers. We’re finally starting to warm up around here; hope you are too. But when you come back inside, take a moment to review these 8 exceptional hospitality marketing posts from the past week. Enjoy:

  1. The LA Times says the flood of travel websites may be pushing up demand for human travel agents. How’s that for irony?
  2. While we’re on the OTA vs. traditional travel agents discussion, check out Tnooz’s look at the unspoken reality of the online travel agency sector (hello, frenemies). Good stuff.
  3. And, continuing the theme, be sure to review this post: “Warning: Don’t Get Swept Away By Search, Meta, and OTA Shifts.” You’ll be glad you did.
  4. My latest column for Hotel News Now explores the big digital strategy myth. Check it out when you get a moment.
  5. Skift reports that mobile devices now generate 25% of all digital travel transactions in the US. That’s a pretty big deal.
  6. Ryan Solutions asks how many people actually click the social icons in your emails. Good question and an excellent answer.
  7. We recently rounded-up 5 key facts about mobile, Millennials, and hotel marketing.
  8. And, finally, you’ll also want to review these 5 fantastic travel marketing posts: the top posts from March.

And there you have it folks. 8 exceptional hospitality marketing posts from the past week. Be sure to check back with us, or subscribe to the blog, to learn more every day.

Looking for even more of the best hospitality marketing advice and insights? Then don’t miss “The 5 Most Shared Travel Marketing Posts This Week,” “The 6 Best Travel Marketing Posts This Past Week,” these “6 Superb Hotel Marketing Insights,” and these “6 Totally Brilliant Travel Marketing Posts,” from our hospitality marketing link digests (part of the ongoing E-commerce Link Digest series).

If you want to learn even more about how customers changing behavior shapes e-commerce and marketing, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

Plus, don’t miss these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might also want to check out some of our past coverage of the mobile, local, social web and how to make it work for your business, including:

Tim Peter

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April 10, 2015

5-Plus Can’t Miss Mobile Commerce and Marketing Posts from the Past Week: E-commerce Link Digest

April 10, 2015 | By | No Comments

Young woman shopping on phone: can't miss mobile commerceI know, I know. You’re really busy and don’t have much time to spare. I feel your pain. How about we skip the setup this week, and instead just get right to the links? Here you go: 5-plus can’t miss mobile commerce and marketing posts from the past week. Enjoy:

  1. Leading off is a great Benedict Evans post that looks at messaging and mobile platforms. Benedict really understands where mobile is heading and always makes for a great read. Benedict’s post was also the inspiration for this week’s episode of Thinks Out Loud, which explored the mobile-social commerce connection in detail. Check it out when you get a chance.
  2. Next up, we’ve got a pair of stories about how different businesses are trying to adapt to the changing marketplace. eMarketer notes how SMBs put their money where success is: websites, while Mobile Commerce Daily offers this story about Myntra taking a leap-of-faith with its mobile app by closing its Web site. Clearly, those represent two different responses to the same situation. I believe Myntra’s intentions are good, but their strategy is seriously flawed. Yes, mobile is huge and getting, um, huge-r (influencing greater than $1.2 trillion in-store last year; and don’t miss this round-up of the fastest-growing retail digital commerce categories in 2014 for more). But you don’t win in the current environment by restricting your customers’ choices. So kudos on their commitment to mobile, conceptually. But “boo” on how Myntra handled it in practice.
  3. Marketing Charts reports that more mobile phone users made mobile payments, while Mobile Commerce Daily asks “what will win the day for mobile wallets?” Given the importance of digital wallets for e-commerce in the coming years, you’re really going to want to check these out.
  4. You also might want to check out Episode 117 of Thinks Out Loud, which says, “No Fooling: Digital Works” along with its companion pieces, “4 Keys to Executing On Digital” and “Putting Digital to Work: 4 Key Actions to Drive Digital Transformation.” You should find them helpful as you work through the many issues surrounding digital marketing, mobile, and e-commerce in the current marketplace.
  5. Finally, this is hardly the first time we’ve looked at these topics around here. In fact, you should check out these 9 amazing Millennial, mobile and digital marketing columns: the top posts from March for more.

There you have it, Big Thinkers; 5-plus can’t miss mobile commerce and marketing posts from the past week. Looking for more? Then don’t miss past entries from our E-commerce Link Digest series, including these 9 superb social and mobile e-commerce missives, these 6 quick e-commerce and digital marketing winners, and the rest of our E-commerce Link Digest series here.

Do you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing? Be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides I had the pleasure of speaking to a great audience yesterday about how to lead digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

x

And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Tim Peter

By

April 8, 2015

The Mobile-Social Commerce Connection – Thinks Out Loud Episode 118

April 8, 2015 | By | No Comments

Mobile-social commerce connection

The Mobile-Social Commerce Connection – Headlines and Show Notes

And since I talked about it during the show, you might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Contact information for the podcast: podcast@timpeter.com

Technical details: Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 13m 15s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], subscribe via our dedicated podcast RSS feed (or better yet, given that Google has now killed Reader, sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player below:

Tim Peter

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April 7, 2015

5 Fantastic Travel Marketing Posts: The Top Posts from March (Travel Tuesday)

April 7, 2015 | By | No Comments

5 fantastic travel marketing posts from MarchWell, Big Thinkers, it’s time once again to recap and review the posts from the last month that received the most visits, likes, shares, and links from your fellow Thinks readers. Without further ado, take a moment to look back on these 5 fantastic travel marketing posts: the top posts from March. Enjoy!

  1. By far, the biggest post of the month was this “Huge List of Lessons Learned at HSMAI’s Digital Marketing Strategy Conference.” Not surprising, really, given that the HSMAI conference is one of the best events of the year. But your fellow Big Thinkers loved the recap from the conference, rocketing this round-up to the top spot overall.
  2. Not far behind, these “5 Key Facts About Mobile, Millennials, and Hotel Marketing” captured lots of “like and link” love too. As the post mentions, Millennials matter. Right now. Period. Be sure to take a look to see why — and how you can use that information to help your business.
  3. Next up, we’ve got this look at “Why Apple Might Choose Yelp as Its Go-To Search Engine.” I think it’s an outside chance Apple actually goes that way. But the post really explores a number of recent moves that Apple — and Priceline and Google — seem to be making and how those will affect your business going forward. Good read.
  4. Our weekly Hospitality Marketing Link Digests (part of the overall E-commerce Link Digest series) remain popular, with three separate entries taking top spots among your favorite posts this month. The first collects “5 Fantastic Hotel Marketing Posts You Won’t Want to Miss This Week,” the second offers “7 Truly Useful Hospitality Marketing Messages,” and the third rounds up “5 Amazing Travel Marketing Posts for You.” Really good stuff across the board, and well worth a moment of your time.
  5. And, finally, this exploration of “How the Best Hotels Own the Guest” closes out this month’s top posts list by addressing an important topic for hotel marketers everywhere. Make sure to check it out when you have a moment.

There you have it folks. 5 fantastic travel marketing posts to close out the month of March. If you’re looking for more, then don’t miss these “7 Outstanding Hospitality Marketing Insights: The Top Posts from February,” the “6 Winning Travel Marketing Posts: The Top Hospitality Marketing Posts from January”, and, of course, “The Top 14 Hotel Marketing Posts of 2014″

And if you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent webinar, “Digital Marketing Directions 2015: Three Key Trends Driving Your Hotel Marketing Next Year” here:


(And, yes… you can hire me to speak at your next event, too).

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your business, including:

Tim Peter

By

April 6, 2015

9 Amazing Millennial, Mobile and Digital Marketing Columns: the Top Posts from March

April 6, 2015 | By | No Comments

Millennials snapping a selfie: amazing Millennial, mobile, and digital marketing columnsAnother month, Big Thinkers, another chance to review the posts you most enjoyed. Without further ado, here are 9 amazing millennial, mobile and digital marketing columns: the top posts from March. Enjoy:

  1. First up is this entry from the E-commerce Link Digest series, which lays out “10 Hugely Important Digital, Mobile, and E-Commerce Observations from the Past Week.” As the title suggests, really good stuff.
  2. Many of you enjoyed the slides from my recent presentation, “Putting Digital to Work: 4 Key Actions to Drive Digital Transformation.” And for those of you who haven’t taken a look yet, now’s your chance.
  3. Another E-commerce Link Digest enters the list at #3, this one a round-up of “6 Quick E-Commerce and Digital Marketing Winners.”
  4. Millennials and mobile remain two of the most compelling trends driving marketing and e-commerce today. That probably explains the popularity of this post, “No, Millennials Never Put Down Their Phones.”
  5. This piece, “4 Keys to Executing On Digital,” makes an outstanding companion to the presentation listed at #2.
  6. More Millennial marketing magic appears in Episode 116 of our Thinks Out Loud podcast, “Why Millennials Matter.”
  7. Big month for presentations among your fellow Tim Peter Thinks readers. The next entry on our list comes from a presentation called “Social Media Integration: All Marketing is Social.” Check it out when you get a chance.
  8. Another E-commerce Link Digest, another look at mobile and Millennials. These “8 Amazing Social, Mobile, Millennial Marketing and E-Commerce Posts” were very popular among your fellow Big Thinkers this past month, as were these “8 Must-Read Posts Connecting Content, Search and Mobile Commerce.”
  9. Finally, be sure to check out Thinks Out Loud Episode 114, “Why Data Always Wins,” just like many of your fellow readers here on the blog.

Did you like these 9 amazing millennial, mobile and digital marketing columns? Then be sure to check out these collections of prior top posts including our round-up of the top posts from 2014, these “10 Can’t Miss Mobile Commerce and Marketing Columns: The Top Posts from February 2015″ and these “10 Must-Read Marketing and E-Commerce Missives: The Top Posts from January,” as well as the ongoing the E-commerce Link Digest series. They’re all worth your time and will help you improve your overall e-commerce and digital marketing results next year.

And if you want to learn even more about how customers changing behavior shapes e-commerce and marketing, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

Plus, don’t miss these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Tim Peter

By

April 5, 2015

5 Quick Hospitality Marketing Hits: Hospitality Marketing Link Digest

April 5, 2015 | By | No Comments

Relax and enjoy these 5 quick hospitality marketing hitsIt’s a quiet weekend around here, Big Thinkers, and probably where you are too. I hope you’re having a restful day, enjoying some time with family and friends. As you take a moment to relax and reflect, here are 5 quick hospitality marketing hits to get you ready for the week ahead. Enjoy!

  1. We lead off with a warning: don’t get swept away by search, meta, and OTA shifts, which looks at what’s happening in the overall distribution space and how to avoid getting caught up a race to the bottom.
  2. On that same point, Compete says that hotel suppliers remain dominant online despite OTA growth. Some of that’s cyclical—suppliers tend to do well in stronger economies when guests aren’t as price sensitive. But, hopefully, it also signals increased efforts by hotels to manage the guest experience.
  3. Data represents a key component in managing that guest experience. But what do you do if you don’t have data? Well, SAS looks at how you can offer personalization without a guest profile. Great read.
  4. Mobile Commerce Daily notes that TripAdvisor users are 3x more likely to have other travel mobile apps. That’s a big reason why managing your ratings and reviews represents the single most effective marketing activity for most hotels.
  5. Finally, the LA Times looks at how hotel giants target tech-savvy millennial travelers. I’d argue that’s an incredibly important move on the part of those hotel giants… as well as not so giant hotel companies. In fact, I argued precisely just that in this recent round-up of 5 key facts about mobile, Millennials, and hotel marketing. You’re definitely going to want to check this one out.

I hope you enjoyed those 5 quick hospitality marketing hits and that you have a great rest of the weekend.

If you’re looking for even more of the best hospitality marketing advice and insights then don’t miss “The 5 Most Shared Travel Marketing Posts This Week,” these “5 Fantastic Hotel Marketing Posts You Won’t Want to Miss This Week,” and these “7 Hot Hotel Marketing Insights,” all from our hospitality marketing link digests (part of the ongoing E-commerce Link Digest series).

Want to learn even more about how customers changing behavior shapes e-commerce and marketing? Be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent webinar, “Digital Marketing Directions 2015: Three Key Trends Driving Your Hotel Marketing Next Year” here:


(And, yes… you can hire me to speak at your next event, too).

Finally, you might also enjoy some of our past coverage of the social, local, mobile web and what it means for your business, including:

Tim Peter

By

April 3, 2015

9 Superb Social and Mobile E-Commerce Missives: E-commerce Link Digest

April 3, 2015 | By | No Comments

Friends enjoying these 9 superb social and mobile e-commerce postsHappy Friday, Big Thinkers! Another week in the rearview and another opportunity ahead to rest up and get yourself ready for the week ahead. While you’re taking some time to relax and recharge, you might want to review these 9 superb social and mobile e-commerce missives and be sure you’re fully set for some big wins next week. Enjoy!

  1. Interested in social commerce? Then check-out GetElastic’s look at 7 tips for Facebook Dynamic Product Ads. Great read.
  2. In other social commerce news, Mobile Marketer reports that Twitter soups up mobile ads with location data from Foursquare. I dunno about this one. Foursquare may have missed its moment. But time will tell.
  3. Search Engine Land uncovers Google’s major push to get local businesses online and improve data.
  4. One business doing a great job with using data to connect customers across channels is featured in this look at what The Gap can teach us about mobile e-commerce. Good stuff.
  5. eMarketer says that Google will take 55% of search ad dollars globally in 2015. What’s most surprising to me is that the number’s not bigger. It will be interesting to see where the number falls in 2016.
  6. In further Google news, Search Engine Land explains why Google may no longer announce major algorithm updates. That would be unfortunate, but might force companies to place more focus on serving customers than just the search giant.
  7. Another great offering from GetElastic this week is this infographic, “The Guide to Digital Transformation.” We’ve done a lot to cover digital transformation in the last few days, including this list of the 4 keys to executing on digital and my recent presentation, “Putting Digital to Work: 4 Key Actions to Drive Digital Transformation.” All are worth a look.
  8. In case you missed our most recent podcasts, be sure to check out Episode 116, “Why Millennials Matter,” and Episode 117, “No Fooling: Digital Works.” You’ll be glad you did.
  9. Marketing Charts examines how marketers are optimizing the customer experience—something I think is the future of e-commerce. And both offer a nice companion to eMarketer’s recent research on why shoppers ditch their digital carts. All of that, by the way, brings us back to the reality that in a digital world, it’s all e-commerce.

Hope you have a great weekend, Big Thinkers, and a fantastic week to come. If you enjoyed these 9 superb social and mobile e-commerce missives, don’t miss this “Baker’s Dozen of the Best Mobile, E-Commerce, and Digital Marketing Writings This Week,” these “10 Hugely Important Digital, Mobile, and E-Commerce Observations from the Past Week”, the “8 Must-Read Posts Connecting Content, Search and Mobile Commerce”, our monthly best of round-up “10 Can’t Miss Mobile Commerce and Marketing Columns: The Top Posts from February 2015″ or the rest of our E-commerce Link Digest series.

And if you want to learn even more about how customers changing behavior shapes e-commerce and marketing, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including: