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Tim Peter Thinks

Tim Peter


May 5, 2011

6+ Tips for Social, Search and Social Search Success (Small Business E-commerce Link Digest – May 5, 2011)

May 5, 2011 | By | No Comments

Social search successThere really is no question that we now live in the era of social search. Whether it’s Google adding social features to its results pages or using social signals to improve those results, it’s clear that social drives search engine results, which in turn may lead to more measurable success for your social marketing efforts as your customers talk about your brand. With that in mind, here are 6 tips (plus some bonus content) to help you improve socially and, um… search-ily:

  1. We live in an era where the “Like” is the new link. Fortunately, Search Engine Land has a great look at how to optimize your site for “Likes.” Send this one to your developers. They need to know this now.
  2. Of course, without great content, there’s nothing for your customers to “Like” in the first place. Thankfully, SEOmoz offers a quick post on creating great content for SEO that’s simple, inexpensive and highly “Like” worthy.
  3. SEOmoz also offers 10 easy SEO copywriting tips for link building that should help you pick up “Likes,” links and love from your social set.
  4. Of course, there’s more to social—and social search—than acquiring “Likes” here and there. You need a more defined social strategy. Which is why Nellie Alkap’s look at 6 effective social media strategies for small businesses on Mashable is well worth your time. One of her tips is to learn from “the experts.” While it’s debatable who actually is a social media expert in this fast-moving field, as Nellie rightly points out, you can learn from those who are doing social marketing well. Which leads us to…
  5. Social Media Examiner’s look at 9 companies doing social media right. Loads of good stuff here that businesses large and small can put to use right away. Also worth the read.
  6. And, of course, getting people to find your site in search or click on a social “Like” is only half the battle. What happens after visitors arrive makes all the difference to your business. Which is why you should take a look at Samir Balwani’s 7 simple fixes for your small business website. Or Michael Gray’s simple suggestions on how to make your website look more legit. Or our past coverage on improving your bounce rate. Or all of the above. There’s something for everyone in there.

Finally, I’d like to offer a bonus tip: Don’t just read these other tips. Put them to use. Your business results are in your hands. Not Facebook’s. Not Google’s. Yours. Social—based on the search engines’ increased reliance on social signals—is real. Is your social search strategy real, too?

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Tim Peter


January 25, 2008

Learning SEO from people you wouldn't take home to mom

January 25, 2008 | By | No Comments

I dread what keywords this article is going to bring my way, but, here goes…

While not my typical cup of tea (this is a family show, after all), SEOmoz has an outstanding guide to best practices for SEO from the porn industry. It’s (more or less) safe for work, and something that many small businesses could learn a lot from.

Porn is a funny business. As XMCP notes, it’s “a market that is frowned upon by 90% of the world, is legally not available to anyone under the age of 18”. But it still succeeds. Clearly, you could do worse than learn from these examples. And SEOmoz has provided a filter to teach the SEO practices without having to wade through the muck to get there.

I’m not endorsing the content of the sites evaluated (there are no links from SEOmoz). What you do in your own home is your business, as far as I’m concerned. But my definition of stupidity is being unwilling to learn from anyone. Even folks you wouldn’t bring home to mom. Check it out.