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Advertising Age: “Americans Use Cellphones for, Well, Calling.” Or maybe not…

OK, so the US lags other countries in use of the mobile web. Still, the flip side is that 35% of US mobile usage is for something other than calls. And with over 200 million mobile phone users in the U.S. – visiting 12 sites a month – that’s rather a lot, don’t you think?

So what are these folks doing with the mobile web? Twitter-ing, for one thing. Which, according to Fred Wilson, is due for a big boost. And soon, receiving email from their friends on Yahoo. Yahoo knows it has lost – for now – the PC-based Web to Google. Clearly, the company is trying to gain a foothold in the mobile web to beat its rival to the punch. And the profits. So long as Twitter doesn’t get there first.

Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

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