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Tim Peter

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July 1, 2016

12 Powerful Posts Featuring the Top Mobile and E-commerce Trends: E-commerce Link Digest

July 1, 2016 | By | No Comments

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12 powerful posts featuring the top mobile and e-commerce trends: Woman shopping on mobile phone

Hey, Big Thinkers! I trust that you’ve had an amazing week and can’t wait to kick-off the long holiday weekend in style. When you find a free minute, don’t forget to check out these 12 powerful posts featuring the top mobile and e-commerce trends too. Enjoy:

  1. A recent episode of our Thinks Out Loud podcast looked at “How to Keep Up With Technology as a Marketer: The Quick and Dirty Guide” that will make a fine listening experience over the long holiday weekend.
  2. eMarketer has data showing “US Marketers Plan to Invest More in Loyalty Programs by 2017,” which seems like a really good idea.
  3. Computerworld highlighted how “Google revs its A.I. engines” a topic we’ve touched upon recently as well.
  4. In fact, we also provided “A Quick Postcard from the Future of Digital” in a Thinks Out Loud episode from a few weeks back that you might want to check out.
  5. CMO.com offered up this “CMO’s Notebook: Digital Transformation Is A Mindset, Not A Project” that I couldn’t agree with more if I tried.
  6. Mobile Marketer reported that “Mobile World Congress headed for US, reflecting growth of mega events.”
  7. The Future of Commerce blog had a fantastic piece called, “Dear Grocer: Meet my teenage son, and the the digital natives just like him” that highlights the challenges faced by a number of industries as customers change over time.
  8. Brand Quarterly offered this outstanding look at “Driving Demand: Seven Steps To Accelerate Digital Marketing Transformation.”
  9. eMarketer unveiled research that shows “Sales Enablement Plays a Key Role in Growing the Pipeline,” yet another way digital impacts the overall customer journey.
  10. According to Luxury Daily, a recent presentation from American Express recommended that “Retailers need to get out of customers’ way on mobile.” So, so true.
  11. While we’re talking about improving the customer experience, another CMO.com article outlined “Six Ways To Win At Digital Experience,” which is both great advice and a great way to round-out this topic.
  12. Finally, let’s finish off this week’s round-up at 12 powerful posts featuring the top mobile and e-commerce trends with this look at “Why Content Marketing Matters” from Thinks Out Loud and this great collection of “15 Colossal Content Marketing Insights to Kick off Your Week.”

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

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June 10, 2016

7 Must-Read Marketing and E-commerce Posts: E-commerce Link Digest

June 10, 2016 | By | No Comments

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7 Must-Read Marketing and E-commerce Posts: E-commerce Link DigestHey, Big Thinkers! Hope you’ve had an amazing week. I know we have around here. I also hope you don’t mind if we skip all the setup this week and instead just get you right to these great set of 7 must-read marketing and e-commerce posts from the past week. Enjoy:

  1. Leading off, Mobile Commerce Daily express checkout adoption remains strong on mobile as options proliferate, which is one of the reasons why I’m bullish on mobile payments (and messaging, too). We’ve got to make the checkout process easier for customers and the availability of these options represents a strong step in the right direction.
  2. Over on CMO.com, Mark Nardone explains why your content is missing the mark. Great read.
  3. Curious about why content marketing matters? Well, for one huge (or, should I say yuuuuge) reason, content is still the king.
  4. The editors of iMediaConnection have rounded-up a set of 13 ways to shift to a data-driven marketing approach, which I might have to add to this collection of 11 data-driven marketing insights to start your week off right.
  5. Speaking of round-ups, you’ve got to check out these 6 must-see social and mobile commerce posts from the past week and these 10 must-see marketing posts from the past week too. Great stuff all around.
  6. Lots of talk about the future of digital for you lately, including this episode of our weekly e-commerce and digital strategy podcast, Thinks Out Loud, “A Quick Postcard from the Future of Digital” and this look at VR, AI, and UX: 7 posts highlighting top trends for 2016. And for something a little off the beaten path when it comes to the future, you’ll also want to check out this Gizmodo post, “Google Doesn’t Want to Accidentally Make Skynet, So It’s Creating an AI Off Switch.” Fun. Y’know, kind of.
  7. Finally, before you head off to your weekend fun, be sure to review this set of 8 surprising mobile and e-commerce insights: the top posts of May, 2016. You’ll be glad you did.

And if you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

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February 20, 2016

8 Excellent Extended Insights Into E-commerce Trends: E-commerce Link Digest

February 20, 2016 | By | No Comments

8 excellent extended insights into e-commerce trendsHope you’re having a wonderful winter weekend, Big Thinkers. Rather than bore you with a ton of setup, I thought you’d rather we get right to the links. So, with that, take a few moments to review these 8 excellent extended insights into e-commerce trends. Enjoy:

  1. Leading off, Mobile Commerce Daily suggests the top 8 complaints about mobile shopping reveal persistent issues. That’s not surprising. What is surprising is that despite these issues, new research from eMarketer shows most digital buyers will make purchases via a smartphone by 2017. It might be easy to assume that because they’re buying, everything’s OK. Clearly, it’s not. And it’s time for marketers to focus more on driving seamless experiences for their customers. To help, you also might want to review these 8 killer entries about improving e-commerce experience.
  2. While we’re on that topic, it’s clear that seamless experiences represent a big part of what drives growth in 2016, made all the more important because mobile is so much bigger than you think. In fact, as Sarah Davison tweeted the other day:

    Yep. That’s pretty big.

  3. An excellent post from Mobile Marketer looks at how the New York Times is expanding mobile wallet opportunities for a podcast series, which is really fascinating twist on the mobile payments space and one more example why mobile payments will rule. It seems likely that these sorts of innovations will eventually lead to mobile wallets taking a primary position in your customers’ day-to-day lives, so it’s interesting to see how others innovate with the technology.
  4. Business Insider reports that Amazon is quietly expanding its delivery on-demand program. Seems like a perfect time to ask yet again, how safe is your industry from Amazon?
  5. More new research from eMarketer shows that for the first time, more than half of Americans will watch streaming TV, at least in part due to the rise of mobile and the rise of Millennials. Per the report,

    “…by 2017, more than two-thirds of Americans will watch digital video at least once a month. Millennials (those born between 1981 and 2000) are the biggest consumers of digital video. This year, 93.7% of millennial internet users will watch streaming video…”

    So, um, yeah. That’s a lot. Which is why it’s undoubtedly time to make room for mobile video in your marketing efforts.

  6. While we’re talking about Millennials, Ad Age tells marketers it’s time to rethink the Millennial mom. Excellent insights, and well worth your time to learn why.
  7. Speaking of learning, according to The New York Times, gearing up for the cloud, AT&T tells its workers: adapt, or else. While it’s far too soon to tell if this represents a trends, it seems the smart money for anyone interested in keeping their job is to keep improving their skills—whether your company funds that improvement or not.
  8. Finally, how about we close out this week’s E-commerce Link Digest by pointing you to some additional resources to help you learn, including these 9 new posts exploring digital trends in 2016 and a fantastic collection of 7 posts explaining how to execute digital effectively (both from our ongoing E-commerce Link Digest series), as well as a group of 8 excellent digital delights: the top posts of January, 2016 (including bonus insights!).

And if you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Tim Peter

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July 22, 2015

International Traveler, Mobile Citizen: Thinks Out Loud Episode 130

July 22, 2015 | By | No Comments

International traveler, mobile citizen

International Traveler, Mobile Citizen – Headlines and Show Notes

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Contact information for the podcast: podcast@timpeter.com

Technical details: Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 16m 33s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], subscribe via our dedicated podcast RSS feed (or better yet, given that Google has now killed Reader, sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player below:

Tim Peter

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February 27, 2015

8 Must-Read Posts Connecting Content, Search and Mobile Commerce

February 27, 2015 | By | No Comments

8 Must-Read Posts Connecting Content, Search and Mobile CommerceIt’s been a crazy week, Big Thinkers, so you’ll pardon me if I dispose of the pithy intro this week and simply give a big shout-out to these 8 must-read posts connecting content, search and mobile commerce. Enjoy:

  1. Leading off, eMarketer has data that shows smartphones drive lift in mobile search traffic. Not a surprise, really, but it’s good that the data supports what many of you probably realized intuitively.
  2. Because of that growth of mobile search, you really want to check out iMediaConnection’s looks at how Google is transforming the mobile landscape. Fascinating read.
  3. Building on that, Mobile Commerce Daily reports that a Target exec says bricks-and-mobile commerce is logical next step. I completely agree. It’s not “mobile or e-commerce or commerce;” it’s “mobile and commerce,” all the time. eMarketer says that mobile is increasing its share of shopping, transacting in Canada. As I noted on Twitter, it ain’t just Canada.
  4. Search Engine Land noted these connections and outlined opportunities for 2015 omni-channel success in paid search & beyond, while Mobile Commerce Daily highlighted an Express exec who stated geo-bidding, cross-partnerships make significant impact on m-commerce. Again, the connections among mobile, search, and commerce are a really big deal.
  5. Of course, to rank in search and convince customers to buy, you need great content. Linda Bustos at GetElastic interviewed Bernardine Wu of FitForCommerce about the state of content and commerce. It’s a great discussion, well worth a few minutes of your time.
  6. Similarly, The Future of Commerce blog outlined why content and commerce represents the ultimate balancing act. Good stuff.
  7. Linda Bustos at GetElastic lists 5 obsessions every CMO must embrace. I agree across the board that summarizes these trends and how they help you to own your customer relationships. Great read.
  8. Speaking of “own your customer relationships,” this was a big week for the topic here on Thinks. We took a look who owns your customer and how customer data drives satisfaction and increased revenues on the blog, while this week’s episode of Thinks Out Loud advised “Want to Own the Customer? Own the Data.” And it’s becoming increasingly clear that owning the customer experience is the future of e-commerce. You definitely want to check those out.

There you have it, Big Thinkers; 8 must-read posts connecting content, search, and mobile commerce. If you’re looking for even more, don’t miss last week’s “8 Must-Read Marketing and E-Commerce Posts” and this past link digest called “Freezing? 8 Fabulous Marketing and E-commerce Posts to Warm You Up.” Really solid stuff. You should also check out this round-up of 8 Great Mobile Marketing and E-commerce Reads for a Snowy Weekend, these 7+ Super E-commerce and Mobile Must-Reads to Enjoy Before the Big Game: E-commerce Link Digest, and the rest of our E-commerce Link Digest series.

And if you want to learn even more about how customers changing behavior shapes e-commerce and marketing, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including: