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Biznology post: Looking for a job? Why aren’t “job creators” finding you, instead?

Online marketing goals that make senseThere’s no question that the economy’s still not where we want it to be. Many consumers continue to struggle and plenty of people still can’t find the job they’re looking for. But if you’re looking for work, are you doing everything you can to help the people who want to hire you? As I note in my latest Biznology blog post, “Looking for a job? Why aren’t ‘job creators’ finding you, instead?”:

“If you’re a search marketer, can I find you when I search your name? If you’re a social media guru, where can I connect with you? Do you have a website or a Twitter account or a LinkedIn profile?”

Even worse, if you’re just coming out of college you often have it even tougher. After all:

“What about the classic catch-22, “You can’t get the experience without the job and you can’t get the job without the experience”? It’s a fair question.”

So, what’s the answer? Happily, there are lots of things you can do. For starters, make sure your social media profiles are up-to-date and reflect the keywords hiring managers seek. What else can you do? Well, check out the whole post at Biznology for more.


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Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

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