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Do A/B Tests Worry You?

Anyone who’s spent much time around thinks Central knows how passionately I believe A/B testing is always the right answer. Seriously. And while A/B testing might seem scary if you’ve never done it before, it’s not as hard as you might think.

What’s that, you say? You’re not to sure what to test and how to do it? Well, never fear, Big Thinker. The following ideas will help you along the way.

For example, Linda Bustos and Anne Holland’s great 6 tips for e-commerce testing offers amazing lessons on how to test effectively and efficiently on your site.

And while A/B testing has its pitfalls when not done right, you can easily learn from others’ real-world experience. For instance, ProFlowers is one of the best converting sites on the Internet and conducts A/B tests all the time. Just take a look at what a well-executed A/B test looks like to help you along the way.

What if you’re just getting started with A/B testing and don’t know where to begin? In addition to Linda and Anne’s tips, take a look at the thinks method for what to test first.

And, finally, for more ideas, check out our Ultimate A/B Testing Case Study Roundup.

I suppose testing isn’t the right answer if you don’t know how to do it or don’t test the right things. But, thanks to Anne and Linda and ProFlowers, you don’t have to go it alone.


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Tim Peter

Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

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