Testing how well you're spending your time and money matters, as a NY Times interview suggests.
A/B testing doesn't need to be scary. Here are some tips to get you started with A/B testing.
A roundup of excellent A/B testing case studies.
Customers are looking for fast and easy, quick and dirty. Here are 5 proven ways to give it to them.
ProFlowers offers a great example of A/B testing. thinks shows why it works.