Digital marketing consultant Tim Peter’s expertise in search engine optimization, marketing and hospitality was recently tapped by Hotel News Now as they explored the rise of mobile search and its importance to hotel marekters.
As Google moves toward mobile-first indexing, experts say that hoteliers need to be prepared so they won’t be knocked out of the search rankings, especially in light of recent analysis by Google that showed 53% of users will leave a site if the response time in greater than 3 seconds.
“I can’t emphasize this enough: Start with fast,” Tim said.
He also advises hotels to make their mobile websites more user-friendly.
To help reduce bounce rate, Peter said mobile websites need to be “finger-friendly” so people can operate them while using one hand via their mobile device. Buttons should be bigger to allow for easy access to call to actions, and text needs to be bigger for ease of reading on a smaller screen.
To read the rest of Tim’s comments and the full article, click here.
If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.