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How big can Google get? And what might make them stop?

What’s wrong with this picture?

google tabs

That’s five, count ’em, five tabs in Firefox open to Google tools. Search, News, Mail, Docs, and Reader. And I didn’t have AdSense or Analytics open. And Henry Blodget predicts Google will get bigger. Worse, Google’s increasingly doing evil. As Marshall Kirkpatrick notes at Read/Write Web, Google doesn’t adhere to standards for HTML email presentation, for one example.

Why should you care? Simply, how much of your site’s business comes from Google? Ask yourself whether that’s too much. And remember, it can’t last forever. As Blodget also illustrates, monopolies don’t last forever and their endings usually come from the most unexpected places.

Tim Peter

Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

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