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What's the best URL for your business?

GoodURLBadURL.com – thanks to Seth Godin for pointing it out – offers a list of rules for how to present URL’s in print and other media. Check out the tips. They’re useful.

BUT…

I disagree with certain points. To wit:

  1. Use YourSlogan.com when running an integrated media campaign – Nope. Work to build the value of your domain. While integrated media campaigns with YourSlogan.com makes for “cool” media, why would you want to direct traffic away from your core domain? Why mess with 301 redirects? Why have to deal with yet another domain for years? It’s a good idea to buy them, but don’t feel you should direct traffic to a different domain for every campaign you run. It’s wasteful and short-sighted.
  2. Use subdomains when driving people deeper than your homepage – e.g. Product.YourBrandName.com – Ummm, I don’t think so. First, too many consumers still don’t get the subdomain thing. Second, managing subdomains is, to use a technical term, icky (Matt Cutts thinks so, too). But the customer issue is the one I’d pay the most attention to.

Other than that, though, I do think GoodURLBadURL.com provides a bunch of useful tips.

And remember, if you think you can’t find anything good for a domain, Squidoo, Yahoo, and Google were once weird sounding names and they turned out just fine.

Tim Peter

Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

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