skip to Main Content

How creative are you? (Small Business E-commerce Link Digest – June 5, 2009)

Since reviewing Hugh MacLeod’s “Ignore Everybody”, I’ve been giving lots of thought to the nature of creativity. Why does creativity matter? Because, as Bryan Eisenberg points out, most marketers suffer from impotence. And not because they have bad ideas for how to promote their product, but because they don’t have enough ideas on how to have a different product. It reminds me of the story in Harry Beckwith’s “Selling the Invisible”
– one of thinks’ 12 most important books of the last 10 years – about Beckwith wasting 3 days trying to write copy advertising a new product. A flawed product as it turns out. As Beckwith’s boss noted, “If it’s that hard to write the ad, fix the product.”

Is your product or service equally flawed? What can you do about it? Read on, Big Thinkers. Read on:

Hope this stir your creative juices, Big Thinkers. Use ’em to hit the ground running next week.

Are you getting enough value out of your small business website? Want to make sure your business makes the most of the local, mobile, social web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today.

Or subscribe via email.

And while you’re at it, don’t forget to follow Tim on Twitter.

Technorati Tags:
, , , , , , , , , , ,

Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

This Post Has 0 Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Back To Top