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How to Choose the Right Daily Deals Site for Your Business? Look at Market Segment (Big List of Deals Sites)

Daily Deals SitesMy post yesterday over at Biznology asked whether daily deals sites are a good deal for your business. And, while not trying to spoil the answer for you (no, really, go read the post), I can tell you one secret to getting the best deal from deals sites is working with niche sites that are effective at targeting the customers you want to talk to.

Now what do I mean by “niche sites?”

Take a look at the following list of targeted deals sites. While it doesn’t cover every niche out there (or even every site within those niches), it illustrates the variety that exists in the deals space):


Foodies/Wine Enthusiasts

Luxury Travelers


Tech/Geek Community

Jewish Market

Christian Market

LGBT Market

“Manly” Men

Art/Design Shoppers

Health/Wellness Market

Pet Owners

Senior Citizens



Notice that each of these represents a distinct, well-defined, and, most importantly, self-defined customer segment. Customers receiving offers from the sites listed here deliberately signed up for offers targeted to the needs of their community. And they want to hear from companies interested in addressing those specific needs. Hell, there’s even a site dedicated just to people who live in Austin, TX. Seriously.

Sure, not all of these are appropriate channels to reach your target customers. In fact, as I mentioned yesterday, even those that talk to the right people may not be a good fit for your needs for other reasons.

But, if daily deals make sense for your business, don’t assume the “big boys” of the deals space are the only game in town. It just might be that your target market—and your bottom line—is better served by a niche player.

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Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

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