The evolution of niche content and brand fragmentation
One of the great things about Web 2.0 is its ability to allow consumers to control how they consume content and interact with your brand. Fred posted a link that…
The Times, they are a changing…
I've got to stop using that joke. Seriously. Anyway, I saw a demo of My Times, the New York Times RSS reader a few weeks back. Interesting notion. They're looking…
Are we getting ready to party like it’s 1999 again?
Newsweek has decided to put Web 2.0 on its cover this week. Is it just me, or does the irrational exuberance of a few years back seem like it's just…
The two most exciting words in the English language…
Play ball! Thank God baseball is back. White Sox-Indians tonight, and the Mets (God love 'em), tomorrow afternoon. Now if Barry Bonds would just strain a hammy or something before…
Clever way of measuring awareness of offline marketing online
I ran across this post on Fast Company this afternoon. Clever, actually. My favorite line is the part where they say, "In this case, advertising is trumping engineering in creating…