When Customers Attack: 2 Simple Questions to Avoid Social Media Failure February 8, 2012 Tim Peter social strategy, Strategy Continuing our look at social media marketing fundamentals. View Full Post
Google's "Something Different" Offers Your Competitors Brand to Customers Looking For You. Should You Care? July 21, 2011 Tim Peter E-commerce, Google, Marketing, Search What does Google's "Something Different" do to your brand? And should you care? View Full Post
Your Customers Carry Your Competitors in Their Pockets January 12, 2011 Tim Peter Customer Service, E-commerce, Marketing Online marketers have had to work hard because competitors are just a click away. Now, mobile makes the same thing true offline. Are you ready? View Full Post
Are your customers a puzzle? Or a mystery? January 20, 2010 Tim Peter E-commerce, Marketing What makes us think we know our customers and their desires as much as we do? Is it possible we're asking the wrong questions? View Full Post
Was 2009 the year the Borg arrived? And were they your customers? December 15, 2009 Tim Peter Mobile Customers are putting more sophisticated tools to use. Are you? View Full Post