An article over on Travolution buries the lead, hiding this remarkable statement from Google’s UK head of travel, Dan Robb, in the last line of their piece:
“Robb said travel sector searches are still in double digit growth although it has slowed but all the growth currently being seen is from mobile and tablet.”
Let me highlight that again: “…all the growth currently being seen [in travel search] is from mobile and tablet.”
All. The. Growth.
That’s an astonishing statement and one that speaks volumes about the growth of mobile in the travel space (not a new topic ’round these parts, of course).
This growth highlights the importance of a new special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” You can get your free copy of the report here or use the form below to receive yours today.