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There is no such thing as "online marketing"

Online marketing imageWindow stickers for Foursquare, Facebook’s new deals section and Yelp? QR codes stuck to walls? Wait-a-minnit. What’s going on here? I thought this was online marketing.

Oh. Right. I forgot. Your website, your online marketing, your telephone, every thing you do contributes to your overall marketing. You can measure using any of these tools. You can manage using any of these tools. And you can market using any of these tools.

Don’t chase the latest trend or tactic or tool just because it’s cool. Do it because it contributes to your overall business, your customers’ satisfaction and your bottom line. Otherwise, forget about online marketing. You may as well be doing online gaming.

Are you using window stickers? QR codes? Online-to-offline (or vice versa)? I’d love to hear about it. Drop me a comment below.


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Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

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