Hotel News Now’s Jason Q. Freed talked to Tim Peter about U.S. District Judge Jane Boyle’s dismissal of an antitrust lawsuit regarding hotel rate parity. Tim noted,
“For hoteliers, it provides the continued ability to price their rooms appropriately based on demand and the value of the offering. [And] for OTAs, it provides an opportunity to compete based on offering guests a core value proposition and avoids the need to … undercut hotels and other OTAs. Consumers ultimately benefit because it forces hotels and OTAs to develop clear, consistent value propositions.”
You can read the entire article, including insights from Tim, Robert Cole, Tom Botts and other industry thought leaders here.
If you’re interested in learning even more about the future of e-commerce and marketing via the social, local, mobile web, register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.
You might also enjoy some of our past coverage of the social, local, mobile web and what it means for your business, including:
- 4 New Year’s Resolutions for Hotel Marketers
- 4 Reasons Why Google Metasearch in Maps Matters
- Digital Marketing Directions: 3 Trends Shaping 2014 Hotel Internet Marketing and E-commerce
- Kiss Your Current Conversion Rate Goodbye
- Warning: Mobile Drives Booking Costs Up and 4 Ways to Prevent It
- The Future of Travel Search and Mobile
- When More is More: Upselling as a Sales & Marketing Tactic
- How to Get in Your Customers’ Pants… Pocket
- Where Google, Facebook, and Expedia Want to Take Your Guests
- The Single Most Effective Way to Improve Your Brand’s Digital Marketing
- 3 Reasons Mobile Travel is on the Rise