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Ultimate A/B testing case study roundup (Small Business E-commerce Link Digest – June 25, 2010)

It’s no secret here that I believe A/B testing is one of the the best ways to help your customer and quiet Avinash Kaushik’s HIPPOs (see Rule #10) (Full Disclosure: As the head of e-commerce, I can be something of a HIPPO myself in my day job. So, in some ways, I know the dangers even more. It’s easy to think you’re really smart when you’ve been doing something for a while – and really cool when a test a.) proves you wrong and b.) makes you a lot of money).

In fact, I’ve talked before about reasons why A/B testing is always the right answer and examples of what an A/B test looks like. But, I’ve also been collecting a number of other posts that make the case for A/B testing. Check ’em out:

Whew! That’s a ton of resources for you to use as you plan your own A/B tests. And you should.

Did I leave something out? I’d love to continue to collect these case studies here. If you find a good one, do me a favor and post it in the comments.


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Tim Peter

Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

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    1. That’s great news, Linda. Thanks for the heads-up!

      For those of you who don’t know ElasticPath, I’d definitely recommend checking out the webinar, as well as GetElastic, the company’s outstanding e-commerce blog.

  1. Great resources! here are a few more.

    We at WiderFunnel Marketing do only one thing: Conversion Optimization testing.

    As a result, pretty much each client engagement has the potential to end up as a case study (of course, many clients consider testing to be a strategic advantage and, as a result, do not want to share info… which is perfectly fine with us too 🙂

    Here is where we post our A/B testing and MVT case studies: http://www.widerfunnel.com/proof/case-studies

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