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Well that didn't take long: Google Buzz leads to class-action lawsuit

Yesterday, we took a look at how Google’s Buzz screwed with its customers’ privacy. Well, it turns out Google’s customers are screwing them right back, hitting the search giant with a lawsuit. Um… whoops.

Facebook learned this one the hard way, with its Beacon program, which “only” cost the company $9.5 million dollars. Plus lawyer’s fees, of course.

You want customers to follow you on Twitter? Friend you on Facebook? Then remember that in the age of social marketing, it’s important for all companies – whether you’re a local retailer, a social media hub, or the biggest search engine in the land – to treat your customers like they’re your friends, too.


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And while you’re at it, don’t forget to follow Tim on Twitter.

Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

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