I’ve suggested for some time that businesses need to care for their customers’ privacy as if it were their own. As I’ve said,
“Customer relationships are built on trust. All relationships are. “
I’m a marketer. I make no bones about it. And I’m proud of what I do. I also respect the need of all marketers to use tags and tracking codes to figure out how best to help customers. I frequently help clients figure out how to use all sorts of technology to better understand their customers’ behaviors. But, we all need to continually ask ourselves if what we’re doing is truly in the best interest of our customers. And, if what you’re doing ever feels the slightest bit creepy or over the line, it isn’t worth doing at all. You may risk a minor point of conversion in the short-term, but your customers will appreciate you much more in the long-term.
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