Should "The Fancy" Tickle Your Brand's Fancy?
Is The Fancy a good use of your marketing time and energy? Or is it a waste of time? Tim Peter Thinks uncovers the answer.
What is "conversion rate," anyway? (Math for Marketers)
Our new semi-regular series looks at defining conversion rate specifically and "math for marketers" generally.
Batman, the Tortoise vs. the Hare, and Internet Marketing – Biznology post
Do you want to take take a big risk with your marketing and hope for a hit? Or is there a better way? Tim Peter Thinks takes a look.
Conversion Volume Optimization vs. Conversion Rate Optimization: The Ultimate Showdown
Yesterday, I looked at the major reason why "conversion volume optimization" (CVO) isn't better than "conversion rate optimization" (CRO). However, the point I made yesterday isn't the whole story, either…