Hollywood lives for blockbuster hits, cinematic wonders that fill megaplexes and studio coffers alike. But is that the right way to run your marketing budget? Do you want to swing for the fences? Or can you achieve similar success just cranking out one small win after another? Figuring out how to make your marketing budget go farther — whether it’s with mega-hits or just a series of small victories — is the subject of my latest post for Mike Moran’s Biznology blog, “Batman, the Tortoise vs. the Hare, and Internet Marketing.”
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