AI and Zero-Click Search: The Real Story (Episode 467)
For all the talk about zero-click search, folks seem to keep overlooking one of its key consequences: How Google (and others) will make money. In short, Google can’t survive in…
The Metaverse in Hospitality Marketing: Loren Gray Interview (Thinks Out Loud Episode 366)
We’ve been talking about the possibilities and pitfalls associated with “the metaverse” for marketers over the last handful of months. In this episode of Thinks Out Loud, we’re going to…
The Future of the Travel Industry? (Hospitality Marketing Link Digest)
For a long time, the hard-working staff here at Thinks Global HQ produced a regular Hospitality Marketing Link Digest, featuring top stories along with some analysis on what those might…
How Digital Helps You Answer Your Guest Questions Post-COVID
In a column for Hotel News Now at the start of the COVID-19 pandemic, I talked about how you can use digital to do the heavy lifting for your property…
Why Hotel Marketers Must Think “Backyard and Bundle” When Demand Returns
[Updated July 8, 2020] I wrote something in the early days of the pandemic as part of HospitalityNet’s world panel to help hotel marketers think about their “Post-Crisis Marketing Action…