Hotel Business Review Focus, HotelExecutive.com’s collection of featured articles written by industry experts, spotlighted a piece by our own founder and president, Tim Peter. In their short bio of Tim, they describe him as,
an award-winning hospitality marketing executive with more than 20 years of experience developing successful, cutting-edge e-commerce and digital marketing programs.
In his article for Hotel Business review, he uses that experience to discuss something too often overlooked when working on how to optimize the online booking process for your guests, and that’s mobile. In fact, Tim maintains that mobile should have been at the forefront of online reservation strategies years ago:
We’re not in the year of mobile; we’re in an era of mobile, of shifting behaviors and business models alike . . . mobile internet usage passed desktop usage in October of 2016, over two full years ago.
So, Tim asks, how much money are you potentially losing from ineffective mobile platforms? Really, any answer to that question is too much, given how simple the fix may be. In this article, Tim talks SEO, content management, simplifying online payment options, and more to make sure your mobile site is as effective as it can be for gaining direct reservations. Read the full article to see what he says about getting the most out of mobile, and how to make it work for you.
If you’re looking to learn even more about how changing customer behavior will shape your marketing going forward, be sure to register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.
You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:
Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:
- What Business Is Airbnb In? Hotels? Or Hospitality?
- Great Marketing Technology Won’t Save You From a Bad Hotel Marketing Strategy
- 6 Mobile Commerce and Strategy Insights: E-commerce Link Digest
- The Digital Strategy Myth
- Why Mobile Payments Will Rule
- Mobile is So Much Bigger Than You Think (Thinks Out Loud Episode 140)
- It’s Not “Mobile First.” It’s “Customer First.”