The Transparent Web for the Hotel Industry
The Transparent Web is what I call how your customers view you and your brand online. This presentation shows what I'm talking about.
Social and mobile strategy tips to drive your business (Small Business E-commerce Link Digest – June 29, 2012)
Your business increasingly depends on social and mobile for its marketing. Depend on these tips to help you succeed.
Why the old "negative review" trick is destined to fail…
Negative reviews suck. Especially fake ones. But you can waste too much time worrying about them. Here's why.
Facebook and Google+ Are Not Blogs
Google+ and Facebook are attractive platforms for your blog content. But you shouldn't use them. Here's why.
Everybody needs both Pinterest and LinkedIn | Biznology
My latest Biznology post looks at social strategy and why LinkedIn and Pinterest might be exactly right for your business.