Is $18 million too much to spend on a website redesign?
Lessons from a redesign gone wrong
Guest post: Protecting Your Online Reputation With Affordable SEO by Mike Munter
Guest blogger Mike Munter looks at how SEO and reputation management work together to help you grow your business.
5 online marketing goals that make (dollars and) sense
Too many objectives in marketing miss the mark when it comes to connecting with business results or inspiring action. Why is that?
Two reasons:
The objective is too nebulous
The objective doesn’t “move the needle” in business terms
Goals like “We’re going to grow our online business 35%” sound great. But how are you going to do that? What actions does it inspire your team to take? By contrast, goals like “We’re going to gain 100 new followers on Twitter every month” may be measurable and actionable, but to what end? Will those followers increase brand awareness? Drive more transactions? Result in greater revenue?
A Marketer's Quick Guide to Pinterest
Pinterest has taken the social scene by storm. Here's how you can put it to work for your business, too.
5 common mistakes killing your online marketing
Online marketing is a process, not a "one-time event." If you buy one ad, draft one blog post, target one keyword, post one Twitter update, or send one email, you…