Where Digital Might Take Us Next (Thinks Out Loud Episode 321)
With all the changes we've lived through in the last year, it's fair to ask where digital might take us next. Will the winding down of the pandemic lead to…
A Year of Digital: The Pandemic, One Year On (Thinks Out Loud Episode 320)
Can you believe it's been a year since the pandemic started? I mean, I'm sure you can; you've lived through it. And one entirely believable result of the pandemic is…
Is Content a Strategic Product for Your Business? (Thinks Out Loud Episode 319)
It's cliche among digital marketers to say, "Content is King" for a reason: Because it's true. But what does that mean for your business? More importantly, how can you put…
We’re Living Through a Generational Shift to Digital (Thinks Out Loud Episode 317)
Google's Chief Business Officer Philipp Schindler said last week that we're living through "a generational shift to digital." As you might imagine, I think he's right. After all, we saw…
Does Discounting Work in a Recession? (Thinks Out Loud Episode 315)
Google is now showing when companies offer discounts and price reductions in search results. Combine the value of search with the ongoing COVID recession and you might think that slashing…