Want to Own the Customer? Own the Data – Thinks Out Loud Episode 112
Want to Own the Customer? Own the Data - Headlines and Show NotesWho Owns Your Customer? How the Best Hotels Own the Guest (Travel Tuesday) Do Marketers Rely on Instinct…
Want to Own the Customer? Own the Data - Headlines and Show NotesWho Owns Your Customer? How the Best Hotels Own the Guest (Travel Tuesday) Do Marketers Rely on Instinct…
Who owns your customer? You’d think, by definition, you do. It sure seems like a reasonable assumption, right? After all, you’ve established a dialogue with people interested in your products…
Too often, the data-driven marketing practices at the core of digital marketing get represented as a battle between "marketing" and "math." "Traditional" marketers may sometimes perceive you as more akin…
The Mobile Commerce Myth - Headlines and Show NotesMobile Drives Nearly Half Of E-Commerce Traffic, But PC Still Rules Sales -- Search Engine Land US Online Shoppers’ Attitudes to Mobile…
I don't know about you, but I grew up in an era when we were taught to avoid talking about religion, sex, and politics in business contexts—never mind that these…