Putting Digital to Work – Thinks Out Loud Episode 113
Putting Digital to Work - Headlines and Show Notes10 Can't Miss Mobile Commerce and Marketing Columns: The Top Posts from January 2015 Want to Own the Customer? Own the Data…
How Customer Data Drives Satisfaction and Increased Revenues
Over the last few days, we've spent a bunch of time looking at who owns your customer, how great hotels use customer data to own their guests' experience, and why…
Want to Own the Customer? Own the Data – Thinks Out Loud Episode 112
Want to Own the Customer? Own the Data - Headlines and Show NotesWho Owns Your Customer? How the Best Hotels Own the Guest (Travel Tuesday) Do Marketers Rely on Instinct…
Who Owns Your Customer?
Who owns your customer? You’d think, by definition, you do. It sure seems like a reasonable assumption, right? After all, you’ve established a dialogue with people interested in your products…
Marketing vs. Math
Too often, the data-driven marketing practices at the core of digital marketing get represented as a battle between "marketing" and "math." "Traditional" marketers may sometimes perceive you as more akin…