Is E-commerce Destined to Win?
What drives consumers to (or from) a particular channel? And why is e-commerce destined to win?
Should "The Fancy" Tickle Your Brand's Fancy?
Is The Fancy a good use of your marketing time and energy? Or is it a waste of time? Tim Peter Thinks uncovers the answer.
What is "conversion rate," anyway? (Math for Marketers)
Our new semi-regular series looks at defining conversion rate specifically and "math for marketers" generally.
Conversion Volume Optimization vs. Conversion Rate Optimization: The Ultimate Showdown
Yesterday, I looked at the major reason why "conversion volume optimization" (CVO) isn't better than "conversion rate optimization" (CRO). However, the point I made yesterday isn't the whole story, either…
Why Conversion Volume Optimization Isn't Better Than CRO
Taking Himanshu Sharma's conversion volume optimization to task.