Too many objectives in marketing miss the mark when it comes to connecting with business results or inspiring action. Why is that? Two reasons: The objective is too nebulous The objective doesn’t “move the needle” in business terms Goals like “We’re going to grow our online business 35%” sound great. But how are you going to do that? What actions does it inspire your team to take? By contrast, goals like “We’re going to gain 100 new followers on Twitter every month” may be measurable and actionable, but to what end? Will those followers increase brand awareness? Drive more transactions? Result in greater revenue?
Your online business strategy not working out so well? Maybe you don't need to think outside the box. Maybe you need to throw the box away.
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Goals aren't a destination; they're a direction. Have you set the right direction for your business blog?