Looking to drive results for your business? Click here to learn more. The Plan is Not the Goal (Thinks Out Loud Episode 282) — Headlines and Show Notes We live…
Too many objectives in marketing miss the mark when it comes to connecting with business results or inspiring action. Why is that?Two reasons:The objective is too nebulous The objective doesn’t “move the needle” in business terms Goals like “We’re going to grow our online business 35%” sound great. But how are you going to do that? What actions does it inspire your team to take? By contrast, goals like “We’re going to gain 100 new followers on Twitter every month” may be measurable and actionable, but to what end? Will those followers increase brand awareness? Drive more transactions? Result in greater revenue?
Your online business strategy not working out so well? Maybe you don't need to think outside the box. Maybe you need to throw the box away.
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