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The Plan is Not the Goal (Thinks Out Loud Episode 282)

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The Plan is Not the Goal (Thinks Out Loud Episode 282) — Headlines and Show Notes

We live in interesting times. And, at the moment, that's not a Good Thing™. Covid-19 has thrown everyone's plans for this year seriously into disarray. But, despite the difficulties, that's OK. Why? Because plans aren't important. Goals are. As science fiction author John Scalzi wrote, "The plan is not the goal. The goal is the goal." Right now, it's important you get clear on your goals for the coming days, weeks, months, and quarter, so that you can adapt your plans as the situation changes. Is your goal for the coming days to survive, thrive, or something else altogether? Because once you're clear on your goals, you put yourself in a better position to reach them.

This episode of Thinks Out Loud looks at why "the plan is not the goal" in more detail and offers some insights into how to make those goals work for you in a time of crisis.

Want to learn more? Here are the show notes for you.

The Plan is Not the Goal (Thinks Out Loud Episode 282) — Relevant Links:

Subscribe to Thinks Out Loud

Contact information for the podcast:

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using a Heil PR-40 Dynamic Studio Recording Mic and a Focusrite Scarlett 4i4 (3rd Gen) USB Audio Interface into Logic Pro X for the Mac.

Running time: 12m 56s

You can subscribe to Thinks Out Loud in iTunes, the Google Play Store, via our dedicated podcast RSS feed (or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

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