What's the value of Web 2.0 to e-commerce? Maybe not as much as we think
Blocking and tackling are more important than blogging and tagging in e-commerce. Get your objectives and strategies set first, then look at Web 2.0 technology.
Is Twitter valuable to your business? Yes. Well, maybe. Tweets such as "staring at my navel," "contemplating the universe" or "having a bath" don't do much for a business (or…